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Stakeholder Involvement in Social Marketing

This book is the first to provide evidence-based experiences to guide stakeholder management in social marketing interventions, as well;

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Stakeholder Involvement in Social Marketing

intake, and breast feeding). Leading international social marketing and social science scholars provide case studies on stakeholder involvement;

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Stakeholder Engagement and Sustainability

both in the company and along the supply chain, and what distinguishes the differing involvement of stakeholders, in particular between public;

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Corporate Social Responsibility und Marketing

Zur praktischen Umsetzung von Corporate Social Resonsibility (CSR) stellen Marcel Stierl und Arved Luth erstmals das Konzept des;

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Relationship Marketing

Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for;

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Relationship Marketing

Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for;

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Stakeholder Theory

important areas that stakeholder theory has helped to shape and define: business ethics and corporate social responsibility. The book concludes by;

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Stakeholder Theory

important areas that stakeholder theory has helped to shape and define: business ethics and corporate social responsibility. The book concludes by;

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Public Branding and Marketing

branding leadership, co-creation, stakeholder engagement, education, non-profit marketing and branding, and city administration. The book;

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Corporate Social Responsibility & Business Growth

Corporate social responsibility (CSR) is a concept that has been evolving since the 1950s; by 2015, it has evolved into an integral mindset;

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Debates in Marketing Orientation

topics discussed are about academia and professional collaborations, demand management, stakeholder marketing, methodology development, marketing;

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Social Marketing To The Business Customer

, social media policy development, long-term client relationships, gaining stakeholder support, building a more transparent organization, and;

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Global Stakeholder Relationships Governance

stakeholder involvement and engagement and to perform effective stakeholder network analysis. At its essence, it deals with the improvement of the;

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Corporate Social Responsibility in the Digital Age

Over the past half century, corporate social responsibility has become an important concept in management, marketing and communication;

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Corporate Social Responsibility and Corporate Governance

Corporate social responsibility is examined in this book as multi-stakeholder approach to corporate governance. This volume outlines neo;

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Progress in Ethical Practices of Businesses

The interaction between a company and its stakeholder environment explains a key part of corporate behavior. This is because the level;

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Sustainability and Poverty Alleviation

potential involvement of different stakeholder groups to decisively tackle climate change and deteriorating environmental conditions.;

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Environmental and Social Standards,Certification and Labelling for Cash Crops

Initiative, ISO-14001 and EurepGap. It examines the origins, scope and certification systems of these initiatives, as well as stakeholder involvement;

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Agile Marketing Strategies

behavior, social intervention, collective intelligence, decision-making, and stakeholder values.;

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Stakeholder Theory

on social, environmental and overall ethical behaviour of companies has been developed. The concept of stakeholder has simultaneously gained;

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A Stakeholder Approach to Corporate Social Responsibility

managerial fields of knowledge. A Stakeholder Approach to Corporate Social Responsibility provides a comprehensive collection of cutting-edge;

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Analyse der CSR-Massnahmen bei PUMA und ihre Verwendbarkeit fur das Marketing

Bachelorarbeit aus dem Jahr 2011 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 2,0;

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Stakeholder-led Project Management

social change. Using case studies from around the world, it illustrates what goes wrong when stakeholders are not engaged successfully and what;

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Sustainability, Stakeholder Governance, and Corporate Social Responsibility

Scholarly interest in the areas of sustainability, stakeholder relations and corporate social responsibility (CSR) has increased;

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Alliances for Sustainable Development

development, stakeholder involvement and alliance metrics.;

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Einde inhoud

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