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Contemporary Issues in Marketing

Contemporary Issues in Marketing provides an innovative approach to learning about key marketing concepts based on a collaboration with;

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Contemporary Issues in Marketing

Contemporary Issues in Marketing brings together theory and practitioners' perspectives to present a coherent understanding of topical;

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The Essentials of Contemporary Marketing

An essential guide to contemporary marketing that demonstrates, via case studies, the move towards marketing techniques that better reflect;

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Handbook of Contemporary Marketing in China

useful and comprehensive resource for academicians, professionals and practitioners who are interested in contemporary China's markets, marketing;

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Contemporary Issues in Marketing

As the landscape of marketing knowledge changes, contemporary buyers, be it individuals or organisations are now more informed, more;

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The Blackwell Encyclopedia of Management

and communications technologies are assessed while retailing has been extensively revised to embrace contemporary trends. * Features over 250;

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Contemporary Issues in Marketing and Consumer Behaviour

; sustainable marketing; the green and the global consumer among many more. Importantly, Contemporary Issues in Marketing and Consumer Behaviour makes;

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Foundations of Marketing

Presents a grounding in the fundamentals of contemporary marketing, and includes examples of marketing designed to educate. This book;

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Principles of Contemporary Marketing, International Edition

PRINCIPLES OF CONTEMPORARY MARKETING, 15E, International Edition has proven to be the premier teaching and learning solution for principles;

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Marketing Management

Marketing Management: A Contemporary Perspective provides a fresh new perspective on marketing from some of the leading researchers;

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Global Marketing

as a whole, as well as focusing on the importance of emerging nations in contemporary global marketing.;

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Global Marketing

as a whole, as well as focusing on the importance of emerging nations in contemporary global marketing.;

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Basic Marketing Research

For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary;

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Global Marketing

as a whole, as well as focusing on the importance of emerging nations in contemporary global marketing.;

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Global Marketing

as a whole, as well as focusing on the importance of emerging nations in contemporary global marketing.;

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Critical Marketing

of critical marketing. It covers a range of topics important to a critical marketing or contemporary issues in marketing course, including a number;

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Critical Marketing

of critical marketing. It covers a range of topics important to a critical marketing or contemporary issues in marketing course, including a number;

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Stakeholder Involvement in Social Marketing

providing contemporary discussions of social marketing research.;

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Sensory Marketing

in the contemporary society. It shows the importance in reaching the individuals' five senses at a deeper level than traditional marketing;

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Managing Services Marketing

behaviour, operations management, and strategy literature. The text also emphasizes contemporary ethical and international issues in services;

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Marketing Communication

contemporary examination of marketing as a social process, author Varey focuses on a planned, integrated marketing communication programme. He combines;

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Contemporary Issues in Marketing and Consumer Behaviour

This second edition of Contemporary Issues in Marketing and Consumer Behaviour has been completely revised and updated to keep pace with;

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Contemporary Issues in Marketing and Consumer Behaviour

This second edition of Contemporary Issues in Marketing and Consumer Behaviour has been completely revised and updated to keep pace with;

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Marketing Communication

contemporary examination of marketing as a social process, author Varey focuses on a planned, integrated marketing communication programme. He combines;

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Marketing Perspectives

Marketing Perspectives develops beyond the core concepts of marketing to introduce important points of view on contemporary marketing;

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Marketing Management

Marketing Management: A Contemporary Perspective provides a fresh new perspective on marketing from some of the leading researchers;

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Problem Of Political Marketing

is fundamentally reshaping politics. Heather Savigny provides a critical evaluation of the way in which contemporary politics is being recast as a;

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