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What Great Brands Know

How do you make customers care? Today's best practices in business-left-brain approaches like analys;...

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Building Brands Directly

they entrust their brands and the students who are the brand stewards of the future. In this book Stewart Pearson explains how to build your;

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Calling the Brands

Calling the Brands tells the story of the, range detectives, stock detectives, and inspectors, who usually worked completely alone;

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The World's Greatest Brands

all consumers. No-one who enjoys the benefits of great brands can fail to enjoy and profit from this book.;

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Customer Relationship Management for Luxury Skin Care Brands in the Selective Cosmetics Sector

Diploma Thesis from the year 2003 in the subject Business economics - Marketing, Corporate Communica;...

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Brand Society

organizations that develop them and the lifestyles of the individuals who consume them. This holistic approach shows how brands function as a medium;

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Brand Society

organizations that develop them and the lifestyles of the individuals who consume them. This holistic approach shows how brands function as a medium;

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Brands and Cultural Analysis

This book, written in an accessible style with numerous illustrations and with drawings by the autho;...

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Brand Meaning

products and services, but it is consumers who ultimately determine what a brand means. The sources of brand meaning are many and varied, as are;

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Join the Brand

. Brands who have used this formula and recruited a solid base can enlist them to do even more by establishing communities where consumers can;

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Green Branding

. The 2nd edition has been extensively revised and supplemented with current examples. Inspiring for all who want to make green brands;

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Global Brand Strategy

of B2C and B2B managers: those who want to strengthen already strong global brands, those who want to launch their brands globally and get;

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I'm With the Brand

brands. In I'm with the Brand, Walker introduces us to the creative marketers, entrepreneurs and artists who have found a way to thrive;

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The Participation Game

. For marketers who assume they can join the conversation, the question is not just how to get some of this attention. It's how to give it;

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Winning at Social Customer Care

This is the kind of book that you don’t read once; you read it forever.—Jay Baer, president of Convi;...

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Bricks to Clicks

measure and optimize Who This Book Is For Brand managers, shopper marketing professionals, e-commerce managers, and sales professionals at;

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Lifestyle Brands: A Guide to Aspirational Marketing

What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differenti;...

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Ultimate Book of Business Brands

The Ultimate Book of Business Brands contains a unique summary of the breakthrough brands that have ;...

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Competitive Branding Strategies

MBA students and scholars in marketing, especially those who seek to gain new insight in the rapidly changing global marketplace.;

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Competitive Branding Strategies

MBA students and scholars in marketing, especially those who seek to gain new insight in the rapidly changing global marketplace.;

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Sport Brands

Sport brands are a central element of modern sport business and a ubiquitous component of contempora;...

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Sport Brands

Sport brands are a central element of modern sport business and a ubiquitous component of contempora;...

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Brands and the City

From commercial retail environments to branded urban villages, brands are now a salient feature of c;...

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Advances in Chinese Brand Management

This book includes a fascinating range of up-to-date articles on China from the Journal of Brand Man;...

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Eugene Brands, 80 jaar

ongelezen.;...

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Global Brand Management

THE FUTURE SUCCESS OF GLOBAL BRANDS WILL DEPEND ON BRAND MANAGERS' UNDERSTANDING OF CULTURAL CONTEXT;...

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De vijftig beste gedichten van Wim Brands

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