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Calling the Brands

Calling the Brands tells the story of the, range detectives, stock detectives, and inspectors, who usually worked completely alone;

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Your Brand Is Calling

Build a personal brand to reflect and connect.Does your brand reflect your story and calling?Is your personal brand moving you toward your;

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Brands and Cultural Analysis

This book, written in an accessible style with numerous illustrations and with drawings by the author, discusses what brands are and the;

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Ultimate Book of Business Brands

The Ultimate Book of Business Brands contains a unique summary of the breakthrough brands that have captured the hearts and minds of people;

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Building Brands Directly

New competition, technology and economics have changed the behaviour of markets and the practice of marketing. Customers are more;

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Sport Brands

book offers a complete analysis of the topic of sport brands from both a marketing management approach (strategy and implementation) and a;

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Sport Brands

book offers a complete analysis of the topic of sport brands from both a marketing management approach (strategy and implementation) and a;

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Brands and the City

entwined in people's everyday lives. Drawing on extensive empirical material and recent theoretical developments in the sociology of brands, this;

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Strategy and Management of Industrial Brands

Strategy and Management of Industrial Brands is the first book devoted to business-to-business products and services. Looking at numerous;

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Advances in Chinese Brand Management

This book includes a fascinating range of up-to-date articles on China from the Journal of Brand Management that marshal research and;

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Brands, Competition Law and IP

Brands and brand management have become a central feature of the modern economy and a staple of business theory and business practice;

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Truth About Creating Brands People Love, The

Branding: secrets revealed, best practices explained, pitfalls exposed! * The truth about positioning brands and developing brand;

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Superbrands Annual

Superbrands Annual 2019 highlights brands from a wide range of sectors that have become the strongest and most iconic in their field. It;

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Superbrands Annual

Superbrands Annual 2017 highlights brands from a wide range of sectors that have become the strongest and most iconic in their field. It;

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Cool brands

The coolest brands in the Netherlands;

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The Future of Brands

In a world of increasing information overload, brands offer us the mea ns to both simplify and enrich our lives. So, as society becomes;

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Brands

From new brand development to brand management, from trademark protection to the role of advertising and design, Brands offers a;

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Managing Brands

Managing Brand: a contemporary perspective takes a fresh new look at brand management and strategy and the pivotal role of branding;

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Technobrands

The concept of branding began almost a century ago and many of today's most successful brands, such as Kodak and Coca-Cola , date from;

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Superbrands Annual

Superbrands Annual aims to highlight brands from a wide range of sectors that have become the strongest and most iconic in their field;

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Build Great Brands - Second Edition

Why the most authentic brands succeed.Great companies are built on great brands. The two go hand in hand. Why then, do so many companies;

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Creating Passion Brands

At the core of this book is an inspiring ideal: that for both commercial and social reasons, brands need the courage to stand for something;

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Global Brand Management

THE FUTURE SUCCESS OF GLOBAL BRANDS WILL DEPEND ON BRAND MANAGERS' UNDERSTANDING OF CULTURAL CONTEXT AND ITS INTEGRATION INTO A DYNAMIC;

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Brands

increasing centrality in contemporary consumer culture. He introduces: the origins of brands naming and brand image how semiotic theory;

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Brands

increasing centrality in contemporary consumer culture. He introduces: the origins of brands naming and brand image how semiotic theory;

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From Chinese Brand Culture to Global Brands

From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are;

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Marketing Food Brands

With a special focus on private label food brands and manufacturer brands, this book provides a comprehensive overview of the fast-moving;

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