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Lifestyle Brands: A Guide to Aspirational Marketing
brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands;
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Beyond Branding
In response to the growing 'anti-globalization' movement and the perception that brands are manipulative and demeaning, Beyond Branding;
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Financial Information and Brand Value
information is available to investors. Financial Information and Brand Value goes beyond the simple application of conceptual frameworks in order for;
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Taking Brand Initiative
Taking Brand Initiative offers a revolutionary approach to corporate branding that looks beyond the marketing value of brands company-to;
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Beyond brands
Beyond Brands vertelt hoe merken ons leven makkelijker en mooier moeten, kunnen en zullen maken. Ervan overtuigd dat ze een dienst;
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Fashion Brand Internationalization
, one of the most active sectors of internationalization. The majority of global fashion brands operate beyond their home countries, yet not;
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Cultural Mediations of Brands
cultural actors in their own right. Their quest for social legitimacy and to have control over the markets goes beyond the usual framework of their;
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Building Strong Brands
Using real brand-building cases, this book describes how, in creating a brand's identity, a manager must look beyond a product's physical;
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Brands and Cultural Analysis
This book, written in an accessible style with numerous illustrations and with drawings by the autho;...
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Brands A to Z
and its expansion into products beyond kitchenware. Exclusive to 'Brands A to Z: Alessi' will be a chapter on product prototypes never;
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Beyond brands
Beyond Brands vertelt hoe merken ons leven makkelijker en mooier moeten, kunnen en zullen maken. Ervan overtuigd;
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Beyond The Low Cost Business
Clients are consistently demanding lower prices at the time of each purchase and companies can only ;...
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The Activation Imperative
, William Rosen and Laurence Minsky provide a straightforward guide for marketers to move beyond building brands to activating them-from simply;
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Ultimate Book of Business Brands
The Ultimate Book of Business Brands contains a unique summary of the breakthrough brands that have ;...
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Sport Brands
Sport brands are a central element of modern sport business and a ubiquitous component of contempora;...
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Sport Brands
Sport brands are a central element of modern sport business and a ubiquitous component of contempora;...
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Brands and the City
From commercial retail environments to branded urban villages, brands are now a salient feature of c;...
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Advances in Chinese Brand Management
This book includes a fascinating range of up-to-date articles on China from the Journal of Brand Man;...
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Building Brands Directly
New competition, technology and economics have changed the behaviour of markets and the practice of ;...
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How Cool Brands Stay Hot 3rd Ed
. This fully revised 3rd edition of How Cool Brands Stay Hot goes beyond the discussion of Generation Y, expanding its reach with an entirely new;
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Global Brand Management
THE FUTURE SUCCESS OF GLOBAL BRANDS WILL DEPEND ON BRAND MANAGERS' UNDERSTANDING OF CULTURAL CONTEXT;...
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De vijftig beste gedichten van Wim Brands
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Brands, Political Brands, and Donald Trump
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Strategy and Management of Industrial Brands
Strategy and Management of Industrial Brands is the first book devoted to business-to-business produ;...
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Meneer beck gaat even een krant kopen - Brands
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Communication strategies of fashion brands luxury brands
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