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Luxury Wine Marketing: The art and science of luxury wine branding
, and provides beneficial advice on the long-term vision and passion that is necessary to create a successful luxury wine marketing strategy;
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Selling the Luxury Experience
downturn, it is essential for brands to understand the luxury consumer. In addition it is absolutely necessary for luxury brands to adapt to the;
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A Necessary Luxury
mediate these differences between individuals, and to serve as a shared cultural symbol within England. In A Necessary Luxury: Tea in Victorian;
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Necessary Luxuries
textiles to name a few. Yet one of the most widely distributed luxury commodities in the period was not new at all, and was produced locally: the;
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Luxury Retail Management
the glamorous world of luxury retail. Defining all the tools that are necessary to manage luxury stores, from the analysis of location and;
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Luxury Retail and Digital Management
Develop a winning customer experience in the digital world Luxury consumers are changing - they come from all over the world, they are;
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Luxury Marketing: A Challenge for Theory and Practice
The luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility that;
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Fully Automated Luxury Communism
Fully Automated Luxury Communism promises a radically new left future for everyone. New technologies will liberate us from work, providing;
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Kapferer on Luxury
you reconcile growth and rarity? Kapferer on Luxury offers a selection of the most recent and insightful articles and original essays on;
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Kapferer on Luxury
you reconcile growth and rarity? Kapferer on Luxury offers a selection of the most recent and insightful articles and original essays on;
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The New Luxury Experience: Creating the Ultimate Customer Experience
This professional book introduces marketing and luxury brand professionals to a new definition of luxury and the art of designing the;
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Sustainable Luxury Brands
. Sustainable Luxury Brands gives a comprehensive overview of luxury to demonstrate this claim, also focusing on sustainable luxury from a consumer;
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The Value of Luxury
What does luxury value mean? What constitutes luxury, and what does not? While previous research has focused on luxury as a global business;
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The Value of Luxury
What does luxury value mean? What constitutes luxury, and what does not? While previous research has focused on luxury as a global business;
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Luxury and Fashion Marketing
and emerging markets. As a result, the demand for these luxury products has increased globally, creating a need for an education in luxury;
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Luxury and Fashion Marketing
and emerging markets. As a result, the demand for these luxury products has increased globally, creating a need for an education in luxury;
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The Importance of Luxury Hotels
same time various other properties give the impression of being a luxury resort in order to generate customers. Therefore, as competition;
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The Luxury Strategy
luxury branding, Jean-Noel Kapferer and Vincent Bastien, providing a unique blueprint for luxury brands and companies. Having established;
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The Road to Luxury - The New Frontiers in Luxury Brand Management
revised Second Edition of The Road to Luxury: The New Frontiers in Luxury Brand Management delivers a comprehensive overview of the foundations;
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Real Luxury: How Luxury Brands Can Create Value for the Long Term
Real Luxury examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the;
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Luxury Marketing & Management
product opportunities. The concept of luxury signals leads to a large variety of additional marketing opportunities. Also, a new, precise and;
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Advances in Luxury Brand Management
brands and major insights from a customer point of view, Advances in Luxury Brand Management is essential reading for upper level students as;
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Luxury and Gender in European Towns, 1700-1914
This book conceives the role of the modern town as a crucial place for material and cultural circulations of luxury. It concentrates on a;
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Luxury and Gender in European Towns, 1700-1914
This book conceives the role of the modern town as a crucial place for material and cultural circulations of luxury. It concentrates on a;
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The Management of Luxury
Examine luxury branding on a global scale, with more than fifty cutting edge contributions from the foremost thought leaders in luxury;
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Luxury the Chinese Way
China's love for luxury is not a phenomenon brought on by the contemporary luxury market, but has been a part of Chinese culture and;
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