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This is the only book of its kind - written by an anthropologist who spent twelve months doing fieldwork in a major Tokyo agency and who;
Vergelijkbare producten zoals A Japanese Advertising Agency
This is the only book of its kind - written by an anthropologist who spent twelve months doing fieldwork in a major Tokyo agency and who;
Vergelijkbare producten zoals A Japanese Advertising Agency
This book discusses the challenges of running an advertising agency in the early part of the twentieth century and examines the;
Vergelijkbare producten zoals The Advertising Agency (RLE Marketing)
This book discusses the challenges of running an advertising agency in the early part of the twentieth century and examines the;
Vergelijkbare producten zoals The Advertising Agency (Rle Marketing): Procedure and Practice
The first woman president of an advertising agency and the first woman CEO of a company on the New York Stock Exchange tells her riveting;
Vergelijkbare producten zoals A Big Life in Advertising
blockbuster presentations Drawing on more than a half century of experience in agency administration, finance, and general management, this all;
Vergelijkbare producten zoals The Advertising Agency Business
Examining theory and practice, Advertising and Anthropology is a lively and important contribution to the study of organizational culture;
Vergelijkbare producten zoals Advertising And Anthropology
Examining theory and practice, Advertising and Anthropology is a lively and important contribution to the study of organizational culture;
Vergelijkbare producten zoals Advertising & Anthropology
The account handler is a key person within an advertising agency, liaising between the client on the outside and the planning, creative and;
Vergelijkbare producten zoals Advertising For Account Handlers
The account handler is a key person within an advertising agency, liaising between the client on the outside and the planning, creative and;
Vergelijkbare producten zoals Advertising for Account Holders (RLE Marketing): Routledge Library Editions
This work explains the various elements which go to the making of a successful advertising campaign - the planning, research and discussion;
Vergelijkbare producten zoals Advertising Explained (Rle Advertising)
of Diversity Recruitment Advertising Terms; Tips on Selecting and Working with a Recruitment Advertising Agency; An Advertising Agency Association;
Vergelijkbare producten zoals The Diversity Recruitment Advertising Toolkit
This work explains the various elements which go to the making of a successful advertising campaign - the planning, research and discussion;
Vergelijkbare producten zoals Advertising Explained
Two of Them? is a rare, true inside look at how one small advertising agency battles adversity and is able to survive by wit, talent and luck;
Vergelijkbare producten zoals What's a Saatchi . . .and How Come We Have Two of Them?
The CEO of the Tribeca Film Festival and former founding CEO of the award-winning Droga5 advertising agency hails the end of traditional;
Vergelijkbare producten zoals The End of Advertising
"The Director of Global Agency Strategy & Management at Mircrosoft Corporation advises advertising, marketing, and communication agency;
Vergelijkbare producten zoals Agency Mania
ad agency. It provides managers with the four basics of highly successful advertising or branding, which are: establishing a strategic vision;
Vergelijkbare producten zoals Creating Brand Loyalty
ad agency. It provides managers with the four basics of highly successful advertising or branding, which are: establishing a strategic vision;
Vergelijkbare producten zoals Creating Brand Loyalty
work and careful planning. A leader for its emphasis on integrated brand promotion, this edition combines a solid understanding of advertising;
Vergelijkbare producten zoals Advertising and Integrated Brand Promotion
realistic situations from the business world. The authors, a professor of advertising and an advertising agency executive, draw on their practical;
Vergelijkbare producten zoals Cases in Advertising and Marketing Management
account strategy to agency politics, overdue client payments, and ethical dilemmas. Each of the forty cases focuses on a contemporary problem or;
Vergelijkbare producten zoals Cases in Advertising and Marketing Management
. Told from the perspective of the agency, it gives a fun and creative insider view helping the reader to think beyond the client position and;
Vergelijkbare producten zoals Advertising and Promotion
lessons for agency heads who want their businesses to stand the test of time. This one-of-a-kind resource covers a subject often ignored-the;
Vergelijkbare producten zoals Casting for Big Ideas
Why do some clientagency relationships thrive while others fail? At a time of unprecedented change and complexity in marketing and;
Vergelijkbare producten zoals Agency Mania
authors draw from their vast business and teaching experience to integrate a solid understanding of advertising strategy and theory with hands-on;
Vergelijkbare producten zoals Advertising and Promotions
Advertising Today and Tomorrow surveys the structure and function of modern advertising (and in particular the modern advertising agency;
Vergelijkbare producten zoals Advertising Today and Tomorrow (Rle Advertising)
advertising agency figure, to reveal the secrets of successful campaigns over a wide range of media, including advertising on the internet. Using many;
Vergelijkbare producten zoals Advertising and the Mind of the Consumer
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