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A Japanese Advertising Agency

This is the only book of its kind - written by an anthropologist who spent twelve months doing fieldwork in a major Tokyo agency and who;

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A Japanese Advertising Agency

This is the only book of its kind - written by an anthropologist who spent twelve months doing fieldwork in a major Tokyo agency and who;

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The Advertising Agency (RLE Marketing)

This book discusses the challenges of running an advertising agency in the early part of the twentieth century and examines the;

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The Advertising Agency (Rle Marketing): Procedure and Practice

This book discusses the challenges of running an advertising agency in the early part of the twentieth century and examines the;

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A Big Life in Advertising

The first woman president of an advertising agency and the first woman CEO of a company on the New York Stock Exchange tells her riveting;

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The Advertising Agency Business

blockbuster presentations Drawing on more than a half century of experience in agency administration, finance, and general management, this all;

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Advertising And Anthropology

Examining theory and practice, Advertising and Anthropology is a lively and important contribution to the study of organizational culture;

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Advertising & Anthropology

Examining theory and practice, Advertising and Anthropology is a lively and important contribution to the study of organizational culture;

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Advertising For Account Handlers

The account handler is a key person within an advertising agency, liaising between the client on the outside and the planning, creative and;

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Advertising for Account Holders (RLE Marketing): Routledge Library Editions

The account handler is a key person within an advertising agency, liaising between the client on the outside and the planning, creative and;

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Advertising Explained (Rle Advertising)

This work explains the various elements which go to the making of a successful advertising campaign - the planning, research and discussion;

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The Diversity Recruitment Advertising Toolkit

of Diversity Recruitment Advertising Terms; Tips on Selecting and Working with a Recruitment Advertising Agency; An Advertising Agency Association;

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Advertising Explained

This work explains the various elements which go to the making of a successful advertising campaign - the planning, research and discussion;

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What's a Saatchi . . .and How Come We Have Two of Them?

Two of Them? is a rare, true inside look at how one small advertising agency battles adversity and is able to survive by wit, talent and luck;

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The End of Advertising

The CEO of the Tribeca Film Festival and former founding CEO of the award-winning Droga5 advertising agency hails the end of traditional;

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Agency Mania

"The Director of Global Agency Strategy & Management at Mircrosoft Corporation advises advertising, marketing, and communication agency;

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Creating Brand Loyalty

ad agency. It provides managers with the four basics of highly successful advertising or branding, which are: establishing a strategic vision;

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Creating Brand Loyalty

ad agency. It provides managers with the four basics of highly successful advertising or branding, which are: establishing a strategic vision;

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Advertising and Integrated Brand Promotion

work and careful planning. A leader for its emphasis on integrated brand promotion, this edition combines a solid understanding of advertising;

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Cases in Advertising and Marketing Management

realistic situations from the business world. The authors, a professor of advertising and an advertising agency executive, draw on their practical;

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Cases in Advertising and Marketing Management

account strategy to agency politics, overdue client payments, and ethical dilemmas. Each of the forty cases focuses on a contemporary problem or;

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Advertising and Promotion

. Told from the perspective of the agency, it gives a fun and creative insider view helping the reader to think beyond the client position and;

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Casting for Big Ideas

lessons for agency heads who want their businesses to stand the test of time. This one-of-a-kind resource covers a subject often ignored-the;

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Agency Mania

Why do some clientagency relationships thrive while others fail? At a time of unprecedented change and complexity in marketing and;

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Advertising and Promotions

authors draw from their vast business and teaching experience to integrate a solid understanding of advertising strategy and theory with hands-on;

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Advertising Today and Tomorrow (Rle Advertising)

Advertising Today and Tomorrow surveys the structure and function of modern advertising (and in particular the modern advertising agency;

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Advertising and the Mind of the Consumer

advertising agency figure, to reveal the secrets of successful campaigns over a wide range of media, including advertising on the internet. Using many;

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