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Wine Brands: Success Strategies for New Markets, New Consumers and New Trends

This practical new book is written by a leading wine industry expert, in an easy and accessible style. Illustrated with many case studies;

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Global Marketing Strategies for the Promotion of Luxury Goods

, business models, and challenges within the luxury goods market. Focusing on strategies for achieving competitive advantage, new market development;

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Digital Channels and Social Media Management in Luxury Markets

; trends, social commerce and CSR and how luxury companies react; identifying the different social media strategies for luxury companies.;

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Digital Channels and Social Media Management in Luxury Markets

their strategies. The principal changes include the following: new geographical market development, such as in the Far East;

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Wine Positioning: A Handbook with 30 Case Studies of Wine Brands and Wine Regions in the World

for the marketing of wine. Rather than focusing on a small group of elitist appellations, the Grand Crus universe and a handful of star brands;

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Wine, Food, and Tourism Marketing

, England, France, New Zealand, South Africa, and Scotland for analyses of contemporary practices and trends that help you develop, implement, and;

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Wine, Food, and Tourism Marketing

, England, France, New Zealand, South Africa, and Scotland for analyses of contemporary practices and trends that help you develop, implement, and;

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Brand Authenticity

ways of consumer resistance, like so-called anti-brand communities. This allows space for new brand positioning strategies, which might not;

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Beyond The Low Cost Business

shows that the only way to do this, is to reinvent the business model. New consumers, new pricing, new brands, new strategies.;

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Six Billion Shoppers

next e-commerce mega markets and explore how a new e-commerce boom is opening opportunities for entrepreneurs and global brands alike;

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Luxury Brands In Emerging Markets

This book is an invaluable repository of knowledge that brings clarity to key issues and trends for practitioners, academics and students;

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World'S Wine Markets

Europe and most of the rest involves just a handful of New World countries settled by Europeans - the importance of exports from non-European;

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Competitive Branding Strategies

Globalization has expanded the options for building brand strategies through social media, the internet, and in conventional approaches;

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Competitive Branding Strategies

Globalization has expanded the options for building brand strategies through social media, the internet, and in conventional approaches;

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Global Luxury Trends

The rise of emerging market luxury brands, digital and online innovations, and growth in consumption globally has opened the doors for;

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Brand Valued

New techniques to refresh and recharge your brands How do you establish and maintain a strong long-term relationship between your brand and;

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Country of Origin Effect

of strategies for utilising Country of Origin, including how country image can influence market entry positioning strategies, and how brand heritage can;

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Six Billion Shoppers

mega markets and explore how a new e-commerce boom is opening opportunities for entrepreneurs and global brands alike. Traveling through;

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Wine Brands

This practical new book is written by a leading wine industry expert, in an easy and accessible style. Illustrated with many case studies;

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Wine Brands

This practical new book is written by a leading wine industry expert, in an easy and accessible style. Illustrated with many case studies;

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The International Wine Trade

across the major importing and exporting countries, examines the increasing role of food retailers in wine selling and looks for the future;

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The Worlds Wine Markets Globalization at Work

Europe and most of the rest involves just a handful of New World countries settled by Europeans - the importance of exports from non-European;

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Decoding the New Consumer Mind

, when, and why we shop and buy. In Decoding the New Consumer Mind, award-winning consumer psychologist Kit Yarrow shares surprising insights;

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Creating Wine

markets in America and elsewhere. Simpson examines how Old and New World producers employed diverging strategies to adapt to the changing global;

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Wine and Identity

industries for the first time. It takes a global approach, drawing on research studies from around the world including old and new world wine regions;

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The Wine Value Chain in China

information on China and its role as a relevant player in the international wine industry, both as supplier and consumer. The book provides new;

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Advertising

; interactive digital television (IDTV) advertising; differential effects of visual and verbal elements in advertisements for new brands and extensions;

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