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Wine Positioning: A Handbook with 30 Case Studies of Wine Brands and Wine Regions in the World

This book introduces readers to the concept and implementation of positioning techniques in the cont;...

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In the American Grain

Mr. Weston's Good Wine tells the story in which God, in the person of Mr. Weston, the wine merchant,;...

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Wine Brands

This practical new book is written by a leading wine industry expert, in an easy and accessible styl;...

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Wine Brands

This practical new book is written by a leading wine industry expert, in an easy and accessible styl;...

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Penfolds

The complete story of Penfolds, one of the world's finest wine brands, with more than 168 years of h;...

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Wine and Identity

In an increasingly competitive global market, winemakers are seeking to increase their sales and win;...

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Wine Brands: Success Strategies for New Markets, New Consumers and New Trends

This practical new book is written by a leading wine industry expert, in an easy and accessible styl;...

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Luxury Wine Marketing: The art and science of luxury wine branding

Wine has been considered a luxury product since the time of the ancient Egyptians, and today is cove;...

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American Wine Economics

The U.S. wine industry is growing rapidly and wine consumption is an increasingly important part of ;...

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Wine Tasting

Is this the right book for me? Wine Tasting will help you to discover wines you enjoy, and to fee;...

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Wine Tourism Destination Management and Marketing

The book provides a holistic approach to wine destination management and marketing by bringing toget;...

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Wine

Wine: A social and cultural history of the drink that changed our lives is a wine history with a dif;...

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Wine

This book presents topical research from across the globe in the study of the types, production and ;...

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The Wine Doctor

Find yourself whining about wine? Not sure where to turn for expert advice? Look no further - The Wi;...

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Exploring Wine

The essential wine reference for food and wine aficionados, students, and professionals Written by t;...

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Wine Tasting

From OIV-award-winning author, Ronald S. Jackson, Wine Tasting: A Professional Handbook, Third E;...

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The Less Is More Approach To Wine

THE LESS IS MORE APPROACH TO WINE is an extension of the popular wine classes Charles Springfield te;...

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Investing in En Primeur Wine

This book sets out to explain the benefits of wine investing, and gives a simple, semi-automatic sys;...

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U.S. Wine Industry

Global wine production totaled roughly 27 billion liters in 2012. The European Union (EU) dominates ;...

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The Wine Value Chain in China

The Wine Value Chain in China: Global Dynamics, Marketing and Communication in the Contemporary ;...

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Managing Wine Quality

Many aspects of both grape production and winemaking influence wine sensory properties and stability;...

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Brands and Cultural Analysis

This book, written in an accessible style with numerous illustrations and with drawings by the autho;...

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Wine and Economics

Denton Marks uses economic analysis, in plain and simple language, to demystify the wine world and t;...

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Wine Science

The second edition of Wine Science: Principles, Practice, Perception updates the reader with curre;...

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Extreme Wine

In Extreme Wine, wine economist and best-selling author Mike Veseth circles the globe searching for ;...

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Recent Advances in Wine Stabilization & Conservation Technologies

This is a book related to the developments in winemaking and mainly in wine stabilisation and conser;...

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Greatest Hits/New York Wine & Tennessee Shine .. Wine & Tennessee Shine // 2on1 .. WINE & TENNESSEE SHINE // 2ON1. Dave & Sugar, CD

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