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Brand Valued

of social capital in the business world. Brand Valued explores how as the strength, depth, and quality of interactions between a brand and its;

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Rockets and Rebels

This brand strategy book is a carefully curated collection of the best brand-thinking over the last decade or so, adapted specifically for;

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Your Next Thirty Days of Relationships

You're only thirty days away from a brand-new perspective on relationships! Relationships with our spouses, parents, children, teammates;

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Brand Hate

consumers generate against valued brands and how negative experiences affect their and other consumers' loyalty. It is almost impossible not to run;

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Managing Brands

equity- what brands are worth to companies and how they can be valued *Building brands and building the business- how brands contribute the;

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Brand Hate

consumers generate against valued brands and how negative experiences affect their and other consumers' loyalty. It is almost impossible not to run;

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Archeology Is a Brand!

. Possessors of a widely recognized, positively valued and well underpinned brand, archaeologists need to take more seriously the appeal of their work.;

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Stop Listening to the Customer: Try Hearing Your Brand Instead

Don't let the customer get between you and building a strong valued brand If you want to stand out from the crowd;

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New key geography foundations

pupils, such as sport, fashion, internet shopping, leisure and globalisation. Brand new, high-impact introductory spreads have been created for;

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Brand Assets

Can a brand qualify as an asset? Intangible assets are by their very nature difficult to value. Much confusion has existed over the;

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Multiple-Valued Logic

Multiple Valued Logic: Concepts and Representations begins with a survey of the use ofmultiple-valued logic in several modern application;

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Personal Brand Management: Marketing Human Value

This book is the definitive resource for understanding the phenomena and process of personal brand management as it becomes increasingly;

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Brand Valuation

valuations of some brands by consulting firms differ so widely? How to understand that some brands are valued millions of euros when the companies;

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Brand Valuation

valuations of some brands by consulting firms differ so widely? How to understand that some brands are valued millions of euros when the companies;

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Single Valued Neutrosophic Graphs

This book addresses single-valued neutrosophic graphs and their applications. In addition, it introduces readers to a number of central;

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Supervised Learning with Complex-valued Neural Networks

varying, nonlinear and complex-valued. The time varying, nonlinear characteristics of these signals can be effectively analyzed using artificial;

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Branding

becoming ever more prevalent. The Apple brand has been valued at $98 billion - more than the GDP of Slovakia. Every day, we're exposed to more than;

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Convex and Set-Valued Analysis

-valued analysis. In the first part, properties of convex sets, the theory of separation, convex functions and their differentiability, properties;

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Set-Valued Stochastic Integrals and Applications

This book is among the first concise presentations of the set-valued stochastic integration theory as well as its natural applications, as;

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Set-Valued Stochastic Integrals and Applications

This book is among the first concise presentations of the set-valued stochastic integration theory as well as its natural applications, as;

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Coca-Globalization

valued as more than mere commodities. Foster discusses the transnational operations of soft drink companies and, in particular, the marketing;

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Obsessed

valued at $1.4 billion, could build their brand around love of travel by launching with just one product--a hard-shell carry-on suitcase--rather;

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Interval-Valued Methods in Classifications and Decisions

This book describes novel algorithms based on interval-valued fuzzy methods that are expected to improve classification and decision-making;

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Representations of Multiple-Valued Logic Functions

Compared to binary switching functions, the multiple-valued functions (MV) offer more compact representations of the information content;

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Limit Theorems and Applications of Set-Valued and Fuzzy Set-Valued Random Variables

After the pioneering works by Robbins {1944, 1945) and Choquet (1955), the notation of a set-valued random variable (called a random closed;

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Complex-valued Neural Networks

In recent years, complex-valued neural networks have widened the scope of application in optoelectronics, imaging, remote sensing, quantum;

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Coca-Globalization: Following Soft Drinks from New York to New Guinea

valued as more than mere commodities. Foster discusses the transnational operations of soft drink companies and, in particular, the marketing;

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