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internationalen Marketing. Marketing-Entscheider führender Unternehmen beschreiben die zentralen Kernbereiche des modernen Marketing wie Brand Value;
Vergelijkbare producten zoals Praxishandbuch Internationales Marketing
Sharing your unique value with the marketplace involves more than creating a personal brand, designing a Facebook fan page or writing a;
Vergelijkbare producten zoals Marketing Your Value
This book is the definitive resource for understanding the phenomena and process of personal brand management as it becomes increasingly;
Vergelijkbare producten zoals Personal Brand Management: Marketing Human Value
in marketing theory and practice. Topics covered include brand equity, customer value analysis, database marketing, e-commerce, value;
Vergelijkbare producten zoals Marketing Management
promotes the benefits of using the Value Compass for assessing the effects of brand values and personal values on consumer choice. As such, it will;
Vergelijkbare producten zoals The Influence of Values on Consumer Behaviour
promotes the benefits of using the Value Compass for assessing the effects of brand values and personal values on consumer choice. As such, it will;
Vergelijkbare producten zoals The Influence of Values on Consumer Behaviour
to a typical loyal customer; and what, ultimately, is the essential nature and character of the brand over time. Brand Management is an;
Vergelijkbare producten zoals Brand Management
The authors argue that a paradigm shift is needed with regard to brand management. Many companies and organizations have seen brand;
Vergelijkbare producten zoals Moment of Truth
reviews of relevant studies, original research reports, and in-depth implications for the following B2B brand management issues: Building a Strong;
Vergelijkbare producten zoals Business-To-Business Brand Management
discipline and author of the first book on the subject The Employer Brand, comes the long-awaited practical follow-up Employer Brand Management;
Vergelijkbare producten zoals Employer Brand Management
, market segmentation, brand loyalty, the Product Life Cycle, managing mass communication, and marketing management in the global economy.
Vergelijkbare producten zoals A Framework for Marketing Management
, market segmentation, brand loyalty, the Product Life Cycle, managing mass communication, and marketing management in the global economy.
Vergelijkbare producten zoals Framework For Marketing Management
human resources, management and marketing, among other topics. It also includes related studies that address management and marketing aspects;
Vergelijkbare producten zoals Eurasian Business Perspectives
managers across functional areas, clarifying the confusion between brand and marketing management. He introduces the New 4Ps of brand management;
Vergelijkbare producten zoals The Brand-Driven CEO
of cutting-edge developments at the intersection of marketing and creative practice, including brand management, social media management, consumer;
Vergelijkbare producten zoals Creativity and Marketing
practices to further build and sustain brand value and the effectiveness of these in terms of employee responses, the authors question whether the;
Vergelijkbare producten zoals Branded Lives
An increasing number of the world's companies have come to recognise that their brands are of enormous value and that failure to maintain;
Vergelijkbare producten zoals Brand Power
The value of a brand is acknowledged only when a consumer is happy and satisfied using it. Hence, recognition and praise enhance the brand;
Vergelijkbare producten zoals BRAND EQUITY
political campaign strategies by utilizing marketing techniques along with the personal brand.;
Vergelijkbare producten zoals Entrepreneurial Essentials
political campaign strategies by utilizing marketing techniques along with the personal brand.;
Vergelijkbare producten zoals Entrepreneurial Essentials
benefits that exceed the use value of goods, and impacts upon a firm's financial performance. Therefore, the management of brand equity demands;
Vergelijkbare producten zoals Marketing Semiotics
Taking Brand Initiative offers a revolutionary approach to corporate branding that looks beyond the marketing value of brands company-to;
Vergelijkbare producten zoals Taking Brand Initiative
practices to further build and sustain brand value and the effectiveness of these in terms of employee responses, the authors question whether the;
Vergelijkbare producten zoals Branded Lives The Production and Consumption of Meaning at Work
Bringing together theories and concepts from brand management, consumer culture theory, marketing, communications, and design, this book;
Vergelijkbare producten zoals Strategic Brand Management and Development
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