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Praxishandbuch Internationales Marketing

internationalen Marketing. Marketing-Entscheider führender Unternehmen beschreiben die zentralen Kernbereiche des modernen Marketing wie Brand Value;

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Marketing Your Value

Sharing your unique value with the marketplace involves more than creating a personal brand, designing a Facebook fan page or writing a;

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Personal Brand Management: Marketing Human Value

This book is the definitive resource for understanding the phenomena and process of personal brand management as it becomes increasingly;

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Marketing Management

in marketing theory and practice. Topics covered include brand equity, customer value analysis, database marketing, e-commerce, value;

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The Influence of Values on Consumer Behaviour

promotes the benefits of using the Value Compass for assessing the effects of brand values and personal values on consumer choice. As such, it will;

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The Influence of Values on Consumer Behaviour

promotes the benefits of using the Value Compass for assessing the effects of brand values and personal values on consumer choice. As such, it will;

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Brand Management

to a typical loyal customer; and what, ultimately, is the essential nature and character of the brand over time. Brand Management is an;

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Moment of Truth

The authors argue that a paradigm shift is needed with regard to brand management. Many companies and organizations have seen brand;

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Business-To-Business Brand Management

reviews of relevant studies, original research reports, and in-depth implications for the following B2B brand management issues: Building a Strong;

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Employer Brand Management

discipline and author of the first book on the subject The Employer Brand, comes the long-awaited practical follow-up Employer Brand Management;

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A Framework for Marketing Management

, market segmentation, brand loyalty, the Product Life Cycle, managing mass communication, and marketing management in the global economy.

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Framework For Marketing Management

, market segmentation, brand loyalty, the Product Life Cycle, managing mass communication, and marketing management in the global economy.

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Eurasian Business Perspectives

human resources, management and marketing, among other topics. It also includes related studies that address management and marketing aspects;

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The Brand-Driven CEO

managers across functional areas, clarifying the confusion between brand and marketing management. He introduces the New 4Ps of brand management;

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Creativity and Marketing

of cutting-edge developments at the intersection of marketing and creative practice, including brand management, social media management, consumer;

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Branded Lives

practices to further build and sustain brand value and the effectiveness of these in terms of employee responses, the authors question whether the;

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Platform

The indispensable guide to developing a personal brand, building an audience, and nurturing followers, by digital marketing thought;

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Brand Power

An increasing number of the world's companies have come to recognise that their brands are of enormous value and that failure to maintain;

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BRAND EQUITY

The value of a brand is acknowledged only when a consumer is happy and satisfied using it. Hence, recognition and praise enhance the brand;

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Brands

of brands: the brand as a key institution in information capitalism. It includes chapters on: consumption marketing brand management;

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Brands

of brands: the brand as a key institution in information capitalism. It includes chapters on: consumption marketing brand management;

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Entrepreneurial Essentials

political campaign strategies by utilizing marketing techniques along with the personal brand.;

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Entrepreneurial Essentials

political campaign strategies by utilizing marketing techniques along with the personal brand.;

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Marketing Semiotics

benefits that exceed the use value of goods, and impacts upon a firm's financial performance. Therefore, the management of brand equity demands;

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Taking Brand Initiative

Taking Brand Initiative offers a revolutionary approach to corporate branding that looks beyond the marketing value of brands company-to;

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Branded Lives The Production and Consumption of Meaning at Work

practices to further build and sustain brand value and the effectiveness of these in terms of employee responses, the authors question whether the;

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Strategic Brand Management and Development

Bringing together theories and concepts from brand management, consumer culture theory, marketing, communications, and design, this book;

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Einde inhoud

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