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Brand Management with Social Media

, because the social media has enabled the customers to engage with the brand products / services. The social media platforms such as social;

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Fostering Brand Community Through Social Media

This book focuses on building and maintaining brand community in the emerging, dynamic space of social media. A theoretical model;

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Social Media Branding For Small Businesses

. Building and engaging likeminded people with the brand.' In response, Social Media Branding for Small Businesses provides the thinking, evidence;

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Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions

This book examines the extent to which social media marketing influences the customer-based brand equity of higher education institutes;

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Managing TV Brands with Social Media

Jennifer Berz explores the employment of social media tools for brand management purposes with regard to serialised television brands;

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Social Media Success for Every Brand: The Five Storybrand Pillars That Turn Posts Into Profits

to help you build an effective, long-lasting social media plan for your brand. Most business owners are blindly guessing at their social;

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Creating a Powerful Brand

millions instantly! By understanding and utilizing the power of social media you can be in control of your brand. In Creating a Powerful Brand;

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Working the Crowd

, social networking and social news sites have become the new tools for effective marketing and sales. This book is an excellent resource for;

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Online Brand Communities

evolution of the marketing mind-set to adapt the Social Web. On this basis, the book then presents a detailed analysis of online brand communities;

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Working the Crowd

, social networking and social news sites have become the new tools for effective marketing and sales. This book is an excellent resource for;

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Social Media as a Strategic Tool to raise Customer Brand Awareness

customer brand awareness, with special regard to emerging markets, using the example of India. The general role of social networks in a marketing;

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Engage Your Brand

Engage Your Brand outlines the critical steps in developing a winning social marketing strategy for your brand and provides case studies;

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Creating Brand Cool

challenge: clearly defining the business's brand essence using its owned social media channels to personalize the full character of the brand;

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Creating Brand Cool

challenge: clearly defining the business's brand essence using its owned social media channels to personalize the full character of the brand;

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The Role of Origin of Fame in Influencer Branding

Based on a comprehensive quantitative study, Julia Sinnig shows that the impact social media influencers have on brand-related outcomes;

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Online brand communities

Abstract This dissertation examines how online brand communities create value through social practices. Building on the work of Schau et;

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Brand Valued

of social capital in the business world. Brand Valued explores how as the strength, depth, and quality of interactions between a brand and its;

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Digital Branding

and web analytics. The book delivers a robust framework for planning, brand identity, channel selection and measuring the effectiveness;

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Digital Branding

and web analytics. The book delivers a robust framework for planning, brand identity, channel selection and measuring the effectiveness;

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Brand Meaning Management

and attachment, social relationship management, and brand evangelism. The final set addresses when and how brand transgressions can threaten;

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The Behavioral Economics of Brand Choice

This text presents a cutting edge approach to the analysis of brand choice, relevant to marketing practice and social science. This;

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Consumer Tribes

reality that human life is essentially social, and that who we are is an inherently social phenomenon. It is the tribus, the many little groups we;

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Consumer Tribes

reality that human life is essentially social, and that who we are is an inherently social phenomenon. It is the tribus, the many little groups we;

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The Brand Mapping Strategy

greater influence in their industries and companies, and become thought leaders in their fields. The Brand Mapping Strategy uses proven;

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The Social Brand

""The definitive guide to building powerful brands in today's social era-written by a true industry expert." " Nader Tavassoli;

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Global Brand Power

stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic;

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Global Brand Power: Leveraging Branding for Long-Term Growth

stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic;

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