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The Relationship Marketing of Nike

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Athlete Endorsement as a Marketing Strategy. Nike and Michael Jordan

Athlete Endorsement as a Marketing Strategy. Nike and Michael Jordan is een boek van Virginia Masar;...

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Foundations Of Marketing

The bestselling Foundations of Marketing by David Jobber and John Fahy is back in a contemporary and engaging third edition. It offers;

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Transforming Relationship Marketing

the key principles of relationship marketing and online relationship marketing. It looks at three main areas of relationship marketing as;

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Baked In

Brands must build a new relationship with their customers and the culture they participate in. The old rule was to create safe, ordinary;

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Emotion by Design

was instrumental in its most high-profile breakthrough campaigns. In EMOTION BY DESIGN, Hoffman shares lessons and stories on the power;

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Relationship Marketing

of relationship marketing theory, including the first English translation of German research in the area. Key Features:Extensive coverage of the current;

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Relationship Marketing

of relationship marketing theory, including the first English translation of German research in the area. Key Features:Extensive coverage of the current;

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Transforming Relationship Marketing

the key principles of relationship marketing and online relationship marketing.;

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The Future of Relationship Marketing

The best papers from the Eleventh Annual Colloquium in Relationship Marketing held in Cheltenham, United Kingdom in 2003 The impact of a;

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The Future of Relationship Marketing

The best papers from the Eleventh Annual Colloquium in Relationship Marketing held in Cheltenham, United Kingdom in 2003 The impact of a;

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Global Marketing

also how it relates to real decisions around the world. Extensive coverage of hot topics such as blue ocean strategy; celebrity;

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Relationship Marketing

strategy and practice. Based principally on the concepts and theories surrounding relationship marketing, John Egan critically reviews and analyses;

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The End of Marketing

dominate your markets. The End of Marketing explains that no matter how easy it is to reach potential customers, the key relationship between;

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By Invitation Only

In the increasingly competitive world of advertising and marketing, successfully launching a new product or service is a huge challenge. By;

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Relationship Marketing

of companies. Alongside 'Relationship Marketing: bringing quality, customer service and marketing together' and 'Relationship Marketing for Competitive;

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Relationship Marketing in Professional Services

Relationship marketing is one of the most challenging marketing concepts of the decade. In a five-year 'fly on the wall' case study;

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Relationship Marketing in the Digital Age

The concept of relationship marketing has been discussed among marketing academics and managers since the early 1980s. But instead;

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Relationship Marketing in the Digital Age

The concept of relationship marketing has been discussed among marketing academics and managers since the early 1980s. But instead;

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Best Practice Cases In Branding

Kevin Lane Keller is acknowledged as one of the international leaders in the study of strategic brand management and integrated marketing;

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Relationship Marketing

Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for;

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Relationship Marketing

Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for;

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Relationship Marketing

`This book, written by a group of outstanding UK researchers, pinpoints the essence and scope of relationship marketing and vividly;

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Global Marketing

how it relates to real decisions around the world. Extensive coverage of hot topics such as blue ocean strategy; celebrity;

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Relationship Marketing Management

. Relationship Marketing Management aims to summarize existing work on Relationship Marketing (RM) and to examine the practical application of these;

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Nike Missile and Test Equipment

The development of jet aircraft during WWII also signaled that a new era in anti-aircraft defense had arrived. To counter the emerging;

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Validating the social media strategies of adidas and Nike on Facebook and Instagram

Validating the Social Media Strategies of Adidas and Nike on Facebook and Instagram;

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