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Athlete Endorsement as a Marketing Strategy. Nike and Michael Jordan

Athlete Endorsement as a Marketing Strategy. Nike and Michael Jordan is een boek van Virginia Masar;

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Long Shot: The Triumphs and Struggle of an NBA Freedom Fighter

Scott King, Jim Brown, R. Kelly, Michael Jordan, and others-from his lifelong fight for equality for African Americans.;

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Michael Jordan and the New Global Capitalism

With Michael Jordan and the New Global Capitalism, Walter LaFeber has written a biography, a social history, and a far-ranging economic;

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Influencer Marketing Strategy

presents for organizations and industries of all sizes. Influencer Marketing Strategy is the ultimate guide to developing a successful influencer;

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Influencer Marketing Strategy

presents for organizations and industries of all sizes. Influencer Marketing Strategy is the ultimate guide to developing a successful influencer;

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Leveraged Marketing Communications

an entity (e.g., Michael Jordan) can be paired with a brand (e.g., Nike) to evoke associations that ultimately enhance brand awareness and;

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Marketing Strategy

Marketing Strategy is presented from a perspective that guides strategic marketing management in the social, economic, and technological;

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Global Marketing

also how it relates to real decisions around the world. Extensive coverage of hot topics such as blue ocean strategy; celebrity;

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Twitter is Not a Strategy

In a cultural climate saturated by technology, marketing professionals have focused their energies on creating newer and more digital;

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Global Marketing

how it relates to real decisions around the world. Extensive coverage of hot topics such as blue ocean strategy; celebrity;

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Marketing Strategy, Text and Cases, International Edition

-oriented market strategy and market plan. Students sharpen their analytical and creative critical thinking skills as they learn the key concepts;

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Marketing Strategy and Management

The fifth edition of Marketing Strategy and Management builds upon Michael Baker's reputation for academic rigor. It retains the;

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Research for Marketing

An explication of the principles and practices on which a successful marketing strategy depends, this book starts with a consideration;

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Marketing Classics

practice. Eleven new articles have been added in such topical areas as marketing ethics, global marketing strategy, service quality and technology;

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Marketing Strategy and Management

This is a major revision of Michael Baker's Marketing Strategy and Management . Retaining its in-depth and analytical approach, the third;

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Marketing Strategy and Management

This is a major revision of Michael Baker's Marketing Strategy and Management . Retaining its in-depth and analytical approach, the third;

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Marketing Strategy

with Ferrell/Hartline/Hochstein's MARKETING STRATEGY, 8E. You learn to develop long-term, customer-oriented marketing strategy and successful;

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Marketing Strategy and Management

The new edition of Marketing Strategy and Management brings a classic text up-to-date. Building on its reputation for academic rigor, it;

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Operations Strategy

Strategy. Building on concepts from strategic management, operations management, marketing and HRM, this text encourages a thorough understanding;

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The Consumer Does Not Exist

openly. Rene Romer owns diversity marketing agency in Trans City and worked for years as a strategy director at TBWA. He previously wrote the;

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Marketing An Introduction Plus MyMarket

This package includes a physical copy of Marketing: An Introduction, 11/e by Gary Armstrong and Philip Kotler, as well as access to the;

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Managing and Marketing Technology

technology strategy to take the company forward. Practical and applied, Managing and Marketing Technology will provide managers and students with a;

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Cultural Strategy

Strategy provides a step-by-step guide for managers and entrepreneurs to build businesses in this simple but effective way. Holt and Cameron;

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Electronic Customer Relationship Management in Jordan Mobile Service

Electronic Customer Relationship Management (E-CRM) performance is a marketing strategy and integrated approach to identifying, acquiring;

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Strategy & Process In Marketing

Strategy and Process in Marketing explores marketing strategy and marketing management in a way that reflects the current paradigm shift;

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Marketing Strategy

planning and implementation, and launches a new strategy model (SCORPIO) at the core of the book. As in previous editions, 'Marketing;

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The Relationship Marketing of Nike

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