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Understanding Consumer Decision Making

The goal of this book is to help business managers and academic researchers understand the means-end perspective and the methods by which;

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Understanding Consumer Decision Making

The goal of this book is to help business managers and academic researchers understand the means-end perspective and the methods by which;

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Marketing and Entrepreneurship in SMEs

Enterprises. To that end, the text approaches both the concepts of marketing and entrepreneurship at the same time and uses accepted and established;

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Marketing Apocalypse

The present volume of essays examines the extent to which the end of marketing is nigh. The authors explore the present state of marketing;

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Marketing Apocalypse

The present volume of essays examines the extent to which the end of marketing is nigh. The authors explore the present state of marketing;

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The End of Marketing As We Know It

A provocative marketing expert offers his insights into a new age in world marketing, showing how trends will not follow the commonly;

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Marketing

capturing it -- drives effective marketing strategies. The 14th Edition reflects the major trends and shifting forces that impact marketing in this;

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The End of Marketing

and an engaged community than the number of likes on a post or what their favorite brand has on sale. The End of Marketing revolutionizes the;

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The End of Marketing

and an engaged community than the number of likes on a post or what their favorite brand has on sale. The End of Marketing revolutionizes the;

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Guerrilla Marketing In 30 Days

putting the right marketing pieces together efficiently and effectively within 30 days without a large budgetA thorough action plan at the end;

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The End of Marketing as We Know It

A former Coca-Cola marketing czar argues that a well-honed strategy is more important to success tha;...

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Marketing Projects

managers have projects funded or deliver value to end users. It is also a guide for marketing managers new to the world of project management;

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Marketing Projects

managers have projects funded or deliver value to end users. It is also a guide for marketing managers new to the world of project management. The;

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Marketing Management

with a liberal use of contemporary, global examples. It demonstrates clearly how marketing processes can contribute to the creation of value;

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Marketing Planning Guide

information on Internet marketing, business ethics, and an illustrative sample business plan. Worksheets at the end of each chapter guide you;

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Foundations Of Marketing

The bestselling Foundations of Marketing by David Jobber and John Fahy is back in a contemporary and engaging third edition. It offers;

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The End of Advertising

The CEO of the Tribeca Film Festival and former founding CEO of the award-winning Droga5 advertising agency hails the end of traditional;

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Relationship Marketing

marketing paradigm. Chapter 1B continues the development of Relationship Marketing itself from this point. New end-of-chapter cases on current;

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Global Marketing

to the real world End of part and end of chapter case studies to help you understand how the theory relates to real world application New to;

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Foundations of Marketing

and end of chapter case studies highlighting the real world application of marketing concepts, this fully updated 5th Edition features a;

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Affiliate Marketing

available to you that you have no idea what to focus on? What if I told you that by the end of this book, you'll know the specific steps to take;

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Plastics End Use Applications

Plastics End Use Applications is a SpringerBrief designed to keep professionals in the plastics industry abreast of key technical;

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The End of Marketing

is dead. The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing. From how Donald Trump won the;

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Marketing in Small Businesses

technology. Case examples are included throughout the text, and detailed case studies are given at the end of each chapter.;

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Marketing in Small Businesses

technology. Case examples are included throughout the text, and detailed case studies are given at the end of each chapter.;

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Marketing in Small Businesses

technology. Case examples are included throughout the text, and detailed case studies are given at the end of each chapter.;

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Business Marketing

structure and depth to the learning process. From end-of-chapter reviews of the Concept Questions and Chapter Cases, to the real-world profiles;

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