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The Philosophy of Branding

* An entirely original and imaginative slant on brand management;...

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Philosophy Of Branding

* An entirely original and imaginative slant on brand management;...

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Stand Out!

Stand Out! is a book about branding and its evolution, practice, and power in today's digital age. It presents the why-do and the how-to;

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The Power of Branding: Telling Your School's Story

This book explores the idea of why branding schools is important, the benefits of branding a school, and gives leaders an action plan for;

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Wish You Were Here

Wish You Were Here, The Branding of Stockholm and Destinations, covers the key elements in developing a successful destination branding;

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City Branding and Promotion

This book explores theoretical concepts of strategic promotion and place branding in cities. It outlines the issues associated with;

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City Branding and Promotion

This book explores theoretical concepts of strategic promotion and place branding in cities. It outlines the issues associated with;

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Branding in Commerce & Marketing

The concept of branding is one of the most important, familiar, and useful in modern commerce and marketing. One important feature;

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Developing Insights on Branding in the B2B Context

This book presents real life business-to-business (B2B) branding cases. The book deploys a theoretical-practical approach, where;

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Asia Branding

across both consumer and corporate branding and discusses the topics of brand communication, brand relationships, social media branding, brand;

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Public Branding and Marketing

, tourism marketing, and business marketing have made inroads into understanding the intricacies of place branding, research in public;

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Branding Across Borders

challenging by the cultural, political, and economic differences that exist among the world's consumers. Branding Across Borders addresses the issue;

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Myths of Branding

, the digital revolution is making branding irrelevant... Myths of Branding, written by renowned branding experts Andy Milligan and Simon;

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Ethical Branding and Marketing

Ethical Branding and Marketing: Cases and Lessons provides current perspectives on fascinating global cases focusing on the specific;

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Branding TV

In an effort to halt increasing media competition and decreasing audience shares, Branding has become the new mantra among television;

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Nation Branding

Nation Branding: Concepts, Issues, Practice provides a theoretical framework, alongside insightful examples from the practice of Nation;

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Branding in Governance and Public Management

Politicians and public managers utilize branding to communicate with the public as well as to position themselves within the ever-present;

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Branding in Governance and Public Management

Politicians and public managers utilize branding to communicate with the public as well as to position themselves within the ever-present;

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Branding and Positioning in Base of the Pyramid Markets in Africa

, corporate branding, and country branding. The text highlights branding strategies that can be adopted in BoP markets, as well as;

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Intellectual Property Branding in the Developing World

Intellectual Property Branding in the Developing World identifies success stories in the areas of intellectual property (IP) and branding;

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Intellectual Property Branding in the Developing World

Intellectual Property Branding in the Developing World identifies success stories in the areas of intellectual property (IP) and branding;

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Pharmaceuticals-Where's the Brand Logic?

. PharmaceuticalsWhere's the Brand Logic?: Branding Lessons and Strategy discusses in detail the application of current consumer branding theory to pharmaceutical;

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Pharmaceuticals-Where's the Brand Logic?

. PharmaceuticalsWhere's the Brand Logic?: Branding Lessons and Strategy discusses in detail the application of current consumer branding theory to pharmaceutical;

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Myths of Branding: A Brand Is Just a Logo, and Other Popular Misconceptions

, the digital revolution is making branding irrelevant... Myths of Branding, written by renowned branding experts Andy Milligan and Simon;

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Competitive Success

and perceptive value if they develop a brand-centric philosophy. It describes the latest brand frameworks, emphasizing their practical;

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Ethical Branding and Marketing: Cases and Lessons

Ethical Branding and Marketing: Cases and Lessons provides current perspectives on fascinating global cases focusing on the specific;

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Branding For The Public Sector

How to apply for-profit marketing strategies to non-profit organizations Branding for the Public Sector presents powerful and effective;

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