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The Marketing Environment (RLE Marketing)

This comprehensive work, covering a wide spectrum of the marketing environment, provides a fundamental basis to marketing geography for;

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The Marketing Environment

This comprehensive work, covering a wide spectrum of the marketing environment, provides a fundamental basis to marketing geography for;

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Designing an appropriate marketing strategy. The ability to use strategic marketing techniques and respond to changes in the marketing environment

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Sustainable Marketing

Consideration for the ethics of business, social responsibility and the environment has put sustainability at the top of the agenda for;

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Global Marketing Management

and services marketing. Specific chapter topics examine the global economic environment; the social and cultural environment; the political;

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Global Marketing Management

and services marketing. Specific chapter topics examine the global economic environment; the social and cultural environment; the political;

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Global Marketing Management

and services marketing. Specific chapter topics examine the global economic environment; the social and cultural environment; the political;

Vergelijkbare producten zoals Global Marketing Management

Global Marketing Management

and services marketing. Specific chapter topics examine the global economic environment; the social and cultural environment; the political;

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Green Marketing in a Unified Europe

The physical environment--its preservation, protection, and conservation--has become an urgent agenda for international marketers. Many;

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Global Marketing, Global Edition

For courses in global marketing. Familiarises students with global marketing and the global business environment Global;

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Social Marketing to Protect the Environment

Shows how social marketing can be successfully used to change environmental behaviour;...

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Marketing Essentials

decision-making and planning, pertaining to the micro-environment, macro-environment and the internal environment of the firm. These may include;

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Sustainable Marketing

to marketing. As the engine that drives the global economy, marketing leaves an enormous footprint on the environment and society. To;

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CIM - Assessing the Marketing Environment

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Marketing Planning in a Total Quality Environment

Marketing Planning in a Total Quality Environment is a how-to book designed for the marketing practitioner. It provides detailed;

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Marketing Management

The need for effective marketing is as strong as ever in today's highly competitive and global business environment. The challenge for;

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Marketing Planning

marketing planning process, whilst highlighting the three core themes of environment, strategy and context. The book features an innovative running;

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Cim - 2 Assessing The Marketing Environment

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International Marketing

* Offering more real-world application and experience, this book arms marketing professionals with a true understanding of the concepts;

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Marketing, Morality and the Natural Environment

This volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing. Presenting evidence;

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Marketing, Morality and the Natural Environment

This volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing. Presenting evidence;

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Marketing, International Edition

-making skills they'll need to succeed in today's competitive business environment. MARKETING 2014, International Edition includes the most;

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The Marketing Environment

This volume is specifically developed and written for students taking the Marketing Environment module of the CIM Certificate. This book;

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Hospitality and Tourism Marketing

marketing environment of the tourism and hospitality sector and the role of social media marketing in this field. Also discussed in the book is the;

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Marketing An Introduction

being shaped by concerns over sustainability and the environment? * What do companies such as Volkswagen need to do to break into the;

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Strategic Marketing

/>* analyzing the business environment* the customer in the market place* targeting and positioning* marketing mix strategy.

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Global Marketing: Practical Insights and International Analysis

Practical in its orientation, the text equips students with the tools needed to make strategic marketing decisions and find solutions in a;

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