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The Influence of Advertising's Affective Qualities on Consumer Response

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Advertising

In this book, the authors present current research in the study of advertising methods and perceptions and their impact on consumer;

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Handbook of Consumer Psychology

This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer;

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The Advertising and Consumer Culture Reader

assembles twenty-seven of the most important scholarly writings on advertising and consumer culture to date. The classic and contemporary essays;

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The Advertising and Consumer Culture Reader

assembles twenty-seven of the most important scholarly writings on advertising and consumer culture to date. The classic and contemporary essays;

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Advertising and Market Power

and test their hypotheses, and contribute important analytical and empirical evidence on the key issues. The authors find that consumer;

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Advertising on Trial

as propaganda that undermined the ability of consumers to live in a healthy civic environment. Organized consumer movements fought the;

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Handbook of Research on Effective Advertising Strategies in the Social Media Age

social media age, advertising agents are creating new strategies that best suit changing consumer relationships. The Handbook of Research on;

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Advertising Communications And Promotion Management

to the traditional focus on consumer packaged goods.;

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The Advertising Handbook

advertising and marketing) industries and their relationship to the consumer. Profiles and case studies illustrate innovation and diversification;

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The Advertising Handbook

advertising and marketing) industries and their relationship to the consumer. Profiles and case studies illustrate innovation and diversification;

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Ads, Fads And Consumer Culture

Expanded and updated from the successful first edition, Ads, Fads, and Consumer Culture, Second Edition looks at marketing strategies, sex;

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Educating the Consumer-Citizen: A History of the Marriage of Schools, Advertising, and Media

of women as consumers and the development of an American cuisine based on packaged and processed foods; the influence of advertising images;

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Attention, Attitude, and Affect in Response to Advertising

product, and informing the scheduling of media. Purposely eclectic, this volume presents new issues in consumer psychology and advertising;

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Attention, Attitude, and Affect in Response to Advertising

product, and informing the scheduling of media. Purposely eclectic, this volume presents new issues in consumer psychology and advertising;

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Educating the Consumer-citizen

of women as consumers and the development of an American cuisine based on packaged and processed foods; the influence of advertising images;

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Consumerism, 4th Ed.

consumer and public policy issues: advertising and the disclosure of consumer information, selling practices, anti-trust issues and competition;

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Advertising and the Mind of the Consumer

Mind of the Consumer, renowned market researcher and psychologist Max Sutherland has been joined by Alice K Sylvester, a prominent American;

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Advertising in Contemporary Consumer Culture

This is the first scholarly book dedicated to reading the work of contemporary filmmakers and their impact on modern marketing and;

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Advertising, Society and Consumer Culture

in consumer society. Advertising, Society, and Consumer Culture intertwines the development of the consumer culture with its coverage of the;

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Advertising, Society, and Consumer Culture

in consumer society. Advertising, Society, and Consumer Culture intertwines the development of the consumer culture with its coverage of the;

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Advertising, Culture & the Law

Advertising plays a central role in consumer capitalism, and many students of contemporary society have focused on it in their critiques;

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Advertising Exposure, Memory and Choice

Theoretical research on advertising effects at the individual level has focused almost entirely on the effects of advertising exposure on;

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Advertising Exposure, Memory, and Choice

Theoretical research on advertising effects at the individual level has focused almost entirely on the effects of advertising exposure on;

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Advertising and Multilingual Repertoires: From Linguistic Resources to Patterns of Response

and multilingualism, adopting an approach that focuses on linguistic resources; Examines how advertisements make use of language(s;

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Advertising and Multilingual Repertoires: From Linguistic Resources to Patterns of Response

of advertising and multilingualism, adopting an approach that focuses on linguistic resources; Examines how advertisements make use of language(s;

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The Role of Prosody in Affective Speech

The goal of this volume is to present a collection of papers illustrating state-of-the-art research on prosody and affective speech;

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