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The Indispensable Brand

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Advanced Brand Management Building and implementing a powerful brand strategy 3rd Edition Building and activating a powerful brand strategy

The lifeline of a strong brand can mean the difference between success and failure, or survival and extinction, in this turbulent;

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Developing Effective Research Proposals

With brand new chapters on ethics and mixed methods, this indispensable guide continues to provide readers with everything they need to;

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Developing Effective Research Proposals

With brand new chapters on ethics and mixed methods, this indispensable guide continues to provide readers with everything they need to;

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Big Brand Theory

Big Brand Theory is a spectacular best of compilation featuring the highest-profile branding campaigns and providing an invaluable resource;

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Platform

The indispensable guide to developing a personal brand, building an audience, and nurturing followers, by digital marketing thought;

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Successful Branding

of branding theories, differing in their focus internal or external of the organisation during the brand development and implementation process;

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Memorable Psychopharmacology

An indispensable review for anyone wanting to meet the mental health needs of their patients! ''Memorable Psychopharmacology'' uses a;

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Predicting Market Success

the dimensions of your brand's unique appeal and strength of preference is indispensable for brand strategy today. This book is well worth;

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The Chechens

ancient times and provides sketches of archaic religions and civilizations. Jaimoukha reveals the esoteric social structure and the peculiar brand;

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The Chechens

ancient times and provides sketches of archaic religions and civilizations. Jaimoukha reveals the esoteric social structure and the peculiar brand;

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Strategic Brand Management

Brand management is the planning and analysis of the perceived image of a brand in the market. The most important aspect of any brand;

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Youthnation

Youth is no longer an age it's a commodity YouthNation is an indispensable brand roadmap to the youth-driven economy. Exploring the idea;

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Brand Management

Brand management is a field of marketing that deals with the analysis and planning of the perception of a brand in the market. One of the;

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Strategic Brand Management

Brand management is the planning and analysis of the perceived image of a brand in the market. The most important aspect of any brand;

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The Brand Beside The Brand

The Brand Beside the Brand is een boek van Larita Shelby;

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Cross-Cultural Brand Personality and Brand Desirability

This research proposes and empirically tests the impact of brand personality dimensions on brand desirability in a cross-cultural context;

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Create the Perfect Brand

, including the disaster stories, nail their advice in the real world.All aspects of branding are covered including: - what is a brand and why it;

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The Core Curriculum

Introducing a brand-new volume of The Core Curriculum - a series of textbooks that are indispensable as both guides for radiology residents;

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Global Brand Strategy

strategy is a considerable one, marrying as he does an in-depth knowledge of how brands work to a keen awareness of cultural particularities. ( The;

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Building Brand Value the Playboy Way

market and jaded consumers. It's the story of brand building, brand value, brand longevity and the ultimate brand champion.;

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Impact of Marketing Communication and Price Deals on Brand Equity

The brand equity adds to the value assigned to a product or service by an organization. It provides mean to the financial value of the;

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BRAND EQUITY

The value of a brand is acknowledged only when a consumer is happy and satisfied using it. Hence, recognition and praise enhance the brand;

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Essential Brand Book

Essential Brand Book helps you build a strong brand to provide the key communication with customers, create critical differentiators in the;

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Brand Meaning Management

involved in the meaning making process itself, such as marketers, celebrities, brand users, and the broader culture in which consumers live. A;

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Thinking Italian Translation

new edition includes: up-to-date examples and new source texts from a variety of genres, from journalistic to technical. a brand new section;

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Thinking Italian Translation

. a brand new section on professionalism and the translation market The course is practical, addressing key issues for translators;

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