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Policy and Marketing Strategies for Digital Media

. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV. They also;

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Television Marketing

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Media Promotion & Marketing for Broadcasting, Cable & the Internet

production from the perspectives of network and local television, cable, Internet and radio, including public broadcasting. Topics include: goals;

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Social TV

The Internet didn t kill TV! It has become its best friend. Americans are watching more television than ever before, and we re engaging;

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Consumer Culture And Tv Programming

Product placement is now an integral part of what is considered the highest-quality fiction programming on television. Throughout the;

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Guerrilla Marketing Attack

This book will prepare small and medium-size businesses with vital information about direct marketing, customer relations, cable TV;

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Understanding India: Cultural Influences on Indian Television Commercials

Understanding India: Cultural Influences on Indian Television Commercials is a book about Indian television commercial production. It;

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Essence Marketing Research

This is a comprehensive introduction to a rapidly growing subject and provides key resources for thinking about key aspects of television;

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Introduction to Marketing

recognize how much marketing principles play a role in their day-to-day lives. Your students experience marketing through billboards, television;

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Strategic Sport Marketing

Since the sport consumer may now be either participant or spectator, either at the game or on TV, standard marketing theory does not;

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No B.S. Direct Marketing

-- all phenomenally successful at borrowing direct marketing strategies from the world of mail-order, TV infomercials, etc., to use in 'ordinary;

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Strategies for High-Tech Firms: Marketing, Economic, and Legal Issues

software to hardware, from pharmaceuticals to digital movies and TV, the authors argue that the understanding of intellectual property rights (IPRs;

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Strategies for High-Tech Firms: Marketing, Economic, and Legal Issues

software to hardware, from pharmaceuticals to digital movies and TV, the authors argue that the understanding of intellectual property rights (IPRs;

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Introduction to Advertising and Promotion

This text examines how advertisers need to communicate with consumers through the myriad outlets - print, radio, cable, satellite TV, and;

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Moneyball Marketing

in consumer behavior have reduced the impact of many traditional marketing tools like TV, print and radio. To maximize marketing ROI, companies must;

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TV Brand Builders

The TV Brand Builders is the definitive account of how the biggest television networks, channels and programmes are created as brands, with;

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Marketing Communications

coverage of e-communication, including e-marketing, mobile marketing, interactive television and relationship marketing.Building on the;

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Watch This, Listen Up, Click Here

A media and advertising CEO explains how his world shapes ours The TV program coming into our living rooms isn't free. It's a simple;

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Television and New Media

We watch TV on computers, phones, and other mobile devices; television is now online as much as it is on air. Television and New Media;

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Multiscreen Marketing

Families are no longer clustered around the TV during prime time. People can decide when, where, and what to viewfrom traditional;

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Europe's Best Advertising

The 21st annual edition of the Epica Book contains more than 900 print ads, television commercials, publications, direct marketing;

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Sports Marketing Agreements

, merchandising, TV rights and new media, sports image rights and endorsements, event management and corporate hospitality, that are included and are;

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No B.S. Direct Marketing

strategies from the world of mail-order, TV infomercials, etc., to use in 'ordinary' businesses including retail stores, restaurants and sales;

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Authorship as Promotional Discourse in the Screen Industries

U.S. mainstream media, including franchise film, network television, and triple-A video games.;

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StreetSmart Marketing

promoting charities, manage inexpensive promotions with the help of local organizations, and negotiate the best possible local radio, television;

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Challenges and Opportunities for Change in Food Marketing to Children and Youth

to an enormous amount of commercial advertising and marketing for food. In 2009, children aged 2-11 saw an average of more than 10 television;

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Radios Niche Marketing Revolution FutureSell

era of niche marketing. Mass-marketing strategies are obsolete. Radio, cable (wired and unwired), and television are being forced to alter the;

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