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Marketing Research in Practice

The title provides sound insight into conducting marketing research. It is based on a simulated research study, applicable to both consumer;

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A Genie's Wisdom

research; how to evaluate advertising; how to allocate budgets; and much more. A Genie's Wisdom allows Trout, a famed business visionary, to;

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Marketing Research

marketing has grown around this principle, so the subdiscipline-and industry-of marketing research has flourished. This new four-volume collection;

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Essence Marketing Research

, economic, production and audience centred ways of researching and analysing television.;

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Essence Marketing

A concise book, which summarises the main principles and concepts that an effective manager should b;...

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The Essence of Small Business

The primary role of marketing managemernt, in any firm, is to evaluate the firm's competitiveness, t;...

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The Language of Branding

influences how consumers act. Together with Morais, an anthropologist engaged in market research, they show how understanding the power of language;

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The Language of Branding

influences how consumers act. Together with Morais, an anthropologist engaged in market research, they show how understanding the power of language;

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Marketing Research

For undergraduate and graduate courses in marketing research. With a do-it-yourself, hands-on approach, Marketing Research: An;

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Marketing Research

This 3rd edition of Marketing Research: An Applied Approach forms a comprehensive, authoritative and thoroughly European introduction to;

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Marketing Research

For undergraduate marketing research courses. The nuts and bolts of marketing research. Marketing Research gives students a nuts and bolts;

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Marketing Research

For undergraduate, postgraduate and MBA students, this highly successful textbook is an essential guide to Marketing Research;

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Marketing Research

For undergraduate marketing research courses. The nuts and bolts of marketing research. Marketing Research gives students a nuts and bolts;

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Marketing Research + CD

Marketing Research: An Integrated Approach, 3rd Edition, is invaluable for anyone studying marketing research at a degree or diploma level;

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The Essentials of Marketing Research

. The Essentials of Marketing Research guides the student in designing, conducting and interpreting marketing research. This comprehensive;

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The Essentials of Marketing Research

. The Essentials of Marketing Research guides the student in designing, conducting and interpreting marketing research. This comprehensive;

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Marketing Research, Twelfth Edition

Marketing Research: Using Analytics to Develop Market Insights teaches students how to use market research to inform critical business;

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Marketing Research Process

The Marketing Research Process is an invaluable introduction to marketing research. The authors and leading market research practitioners;

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Marketing Research

This concise book places marketing research in the bigger picture of marketing and demonstrates how marketing research and its;

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The Business of Marketing Research

The Business of Marketing Research presents readers with a highly practical approach to marketing research. The text familiarizes students;

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Essentials of Marketing Research

Presenting an overview of the major steps in the marketing research process, this text looks at the applications of marketing research;

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Marketing Research

relevant to students outside of the United States. For undergraduate and graduate marketing research courses. Marketing Research: An Applied;

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Industrial Marketing Research (RLE Marketing)

The book provides a comprehensive analysis of the techniques and mechanics of the research process, and the management implications;

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Marketing Wisdom

This book represents the work of some of the contemporary world leaders in marketing. The contributo;...

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Marketing Wisdom

This book represents the work of some of the contemporary world leaders in marketing. The contributo;...

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Basic Marketing Research

For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary;

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Marketing Research, Global Edition

For courses in global marketing. A conceptual approach and introduction to the field of marketing research Written with an;

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