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A compelling fable that distills the essence of genius marketing strategies The King of Positioning;...
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The primary role of marketing managemernt, in any firm, is to evaluate the firm's competitiveness, t;...
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The title provides sound insight into conducting marketing research. It is based on a simulated rese;...
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This book represents the work of some of the contemporary world leaders in marketing. The contributo;...
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This book represents the work of some of the contemporary world leaders in marketing. The contributo;...
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The market changes faster than marketing. In essence, marketing strategy has undergone only two eras;...
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If you had the opportunity to ask one of the world's preeminent authorities on marketing one questio;...
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The essence of successful and sustainable marketing practice is founded on an understanding of exist;...
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This book provides a clear practical introduction to shareholder value analysis for the marketing pr;...
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The Language of Branding: Theory, Strategies and Tactics shows marketers how to use language success;...
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This book is about marketing and marketing strategy planning. And, at its essence, marketing strateg;...
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This book is about marketing and marketing strategy planning. And, at its essence, marketing strateg;...
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A top social media guru shares the secrets to expanding your business through relationships People h;...
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