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A Genie's Wisdom

A compelling fable that distills the essence of genius marketing strategies The King of Positioning;...

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Essence Marketing

A concise book, which summarises the main principles and concepts that an effective manager should b;...

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The Essence of Small Business

The primary role of marketing managemernt, in any firm, is to evaluate the firm's competitiveness, t;...

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Marketing Research in Practice

The title provides sound insight into conducting marketing research. It is based on a simulated rese;...

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Marketing Wisdom

This book represents the work of some of the contemporary world leaders in marketing. The contributo;...

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Marketing Wisdom

This book represents the work of some of the contemporary world leaders in marketing. The contributo;...

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Marketing Strategy in the Digital Age

The market changes faster than marketing. In essence, marketing strategy has undergone only two eras;...

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According To Kotler

If you had the opportunity to ask one of the world's preeminent authorities on marketing one questio;...

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Essence Marketing Research

This is a comprehensive introduction to a rapidly growing subject and provides key resources for thi;...

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Relationship Marketing

`This book, written by a group of outstanding UK researchers, pinpoints the essence and scope of rel;...

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Creative Marketing For New Product And New Business Development

New products and new business development require innovative, creative marketing solutions in order ;...

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Marketing Research

The essence of successful and sustainable marketing practice is founded on an understanding of exist;...

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Value-Based Marketing 2nd

This book provides a clear practical introduction to shareholder value analysis for the marketing pr;...

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The Language of Branding

The Language of Branding: Theory, Strategies and Tactics shows marketers how to use language success;...

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The Language of Branding

The Language of Branding: Theory, Strategies and Tactics shows marketers how to use language success;...

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Essentials Of Marketing

This book is about marketing and marketing strategy planning. And, at its essence, marketing strateg;...

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Essentials Of Marketing

This book is about marketing and marketing strategy planning. And, at its essence, marketing strateg;...

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The New Relationship Marketing

A top social media guru shares the secrets to expanding your business through relationships People h;...

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Creating Brand Cool

In this intriguing blend of branding how-to and business memoir, an industry pioneer presents the th;...

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Creating Brand Cool

In this intriguing blend of branding how-to and business memoir, an industry pioneer presents the th;...

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The Definitive Guide to Brand Building

Marketing is the battle for the customers mind. The goal for any brand is to own a share of customer;...

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YARN THE AFTER PARTY NR.13 ESSENCE SHAWL NL

YARN THE AFTER PARTY NR.13 ESSENCE SHAWL NL In deze dertiende editie van YARN The A;...

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Marketing the Unknown

Marketing the Unknown Developing Market Strategies for Technical Innovations Paul Millier, Professor;...

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