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Relationship Marketing

marketing paradigm. Chapter 1B continues the development of Relationship Marketing itself from this point. New end-of-chapter cases on current;

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Relationship Marketing

Advantage: winning and keeping customers' this new title provides readers with insights into marketing in the 21st century.;

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Relationship Marketing and Customer Relationship Management

Written with undergraduate and postgraduate students in mind, this second edition provides new perspectives on the meaning of marketing;

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Relationship Marketing

of relationship marketing, Relationship Marketing: Creating Stakeholder Value is a seminal text for all students and managers in the field. With new up-to;

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Relationship Marketing

of relationship marketing, Relationship Marketing: Creating Stakeholder Value is a seminal text for all students and managers in the field. With new up-to;

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Relationship Marketing

of feeling, meaning and experience. How does the study of relationship marketing interpret this? In this exciting new book the authors;

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Transforming Relationship Marketing

the key principles of relationship marketing and online relationship marketing. It looks at three main areas of relationship marketing as;

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The Future of Relationship Marketing

relationship with the all-important customer. The Future of Relationship Marketing provides new and challenging findings important to anyone;

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The Future of Relationship Marketing

relationship with the all-important customer. The Future of Relationship Marketing provides new and challenging findings important to anyone;

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Exploring Direct and Relationship Marketing

Exploring Direct & Customer Relationship Marketing, Second Edition offers an invaluable insight into the world of direct and relationship;

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Relationship Marketing

The role of relationship marketing in business has become as significant as maintaining good relationships with various sections of society;

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Marketing Management, 3rd edn

Marketing Management: A Relationship Approach, Third Edition, takes the unique and innovative approach of linking relationship marketing to;

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Strategic Marketing Management

chapters and extensive new material covering issues such as the changing role of marketing, approaches to analysing marketing capability, e;

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Transforming Relationship Marketing

the key principles of relationship marketing and online relationship marketing.;

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In Search Of A New Logic For Marketing

on service marketing and four on relationship marketing, which emphasize his knowledge and expertise in the field of service, and;

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Relationship Marketing Exploring Relatio

, by critically reviewing and analysing what has been described as 'marketing's new paradigm'. Established as the key text in the area, the;

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Relationship Marketing

of relationship marketing theory, including the first English translation of German research in the area. Key Features:Extensive coverage of the current;

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Relationship Marketing

of relationship marketing theory, including the first English translation of German research in the area. Key Features:Extensive coverage of the current;

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Marketing Management

/>Marketing Management: A Relationship Approach, Third Edition, takes the unique and innovative approach of linking relationship marketing to the;

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Marketing

CONTENTS: Aligning Marketing for Changing Times; A Three Part plan for Upgrading your Marketing Department for New Challenges; Smarter;

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Strategic Marketing Management

ensure arrival? - Strategic implementation and control This new revised and updated third edition has completely new chapters on 'The Nature and;

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Marketing Management

Marketing Management: A Relationship Approach takes the unique approach of linking relationship marketing to the traditional market;

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Healthcare Relationship Marketing

professionals. One consequence of these dynamics is the need for pharmaceutical companies to plan new kinds of dialogue and relationships with their;

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Marketing 2.0

world of marketing is undergoing and presents the four most important new concepts: holistic brand management, customer relationship marketing;

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Marketing 2.0

world of marketing is undergoing and presents the four most important new concepts: holistic brand management, customer relationship marketing;

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Fundamentals and Practice of Marketing

developments in the field - most particularly the changes wrought by new technology. It now follows a new structure and includes: * New chapters on;

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Fundamentals and Practice of Marketing

developments in the field - most particularly the changes wrought by new technology. It now follows a new structure and includes: * New chapters on;

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