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Managing Service Firms

Based on a conceptual analysis of marketing texts, particularly service marketing texts, and a case ;...

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Managing Service Firms

Based on a conceptual analysis of marketing texts, particularly service marketing texts, and a case ;...

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Service Management And Marketing

A service can be defined as any activity or benefit that one party can offer to another, which is es;...

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Services Marketing

This new international edition of Services Marketing provides an up-to-date and comprehensive overvi;...

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Research On International Service Marketing

Volume 15 of Advances in International Marketing explores the current research in international se;...

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The Service-Dominant Logic of Marketing: Dialog, Debate, and Directions

Expanding on the editors' award-winning article Evolving to a New Dominant Logic for Marketing, th;...

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The Service-Dominant Logic of Marketing: Dialog, Debate, and Directions

Expanding on the editors' award-winning article Evolving to a New Dominant Logic for Marketing, th;...

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Services Marketing Issues in Emerging Economies

This book would enable students, academics and practitioners to develop a thorough understanding on ;...

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Services Marketing B&W

This new international edition of Services Marketing provides an up-to-date and comprehensive overvi;...

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Marketing Plans for Service Businesses

Marketing Plans for Service Businesses is based on the successful Marketing Planning for Services , ;...

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Service Marketing Strategies for Small and Medium Enterprises

The contribution of small and medium enterprises (SMEs) is acknowledged as an influential engine to ;...

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Services Marketing

Services Marketing Second Edition helps students understand the role that services marketing plays i;...

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Services Marketing

Marketing is crucial in any industry: for service based organisations it's absolutely critical. This;...

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Consumers And Services

Increasing attention has been paid in recent years to the marketing of services. This has been promp;...

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Service Management And Marketing

"Professor Grönroos presents the most scholarly and provocative examination of services marketing. T;...

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Marketing in the Service Industries

First Published in 1985. This is a collection of sixteen essays on the marketing of services industr;...

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Marketing in the Service Industries

First Published in 1985. This is a collection of sixteen essays on the marketing of services industr;...

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Principles Of Services Marketing

Principles of Services Marketing 5th Edition is an ideal introduction to this key marketing topic. U;...

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Services Marketing and Management

Services Marketing and Management provides an in-depth consideration of how services are conceptuali;...

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Services Marketing and Management

Services Marketing and Management provides an in-depth consideration of how services are conceptuali;...

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Internal Marketing

Bringing together contributions from leading writers in the field of service marketing and managemen;...

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Services marketing management, an introduction

Services marketing management, an introduction 1e editie is een boek van Wouter de Vries jr. uitgege;...

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Handbook of Service Marketing Research

This is an essential resource for managers and scholars interested in services marketing. It covers ;...

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Handbook of Service Marketing Research

This is an essential resource for managers and scholars interested in services marketing. It covers ;...

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Health Service Marketing Management in Africa

Health Service Marketing Management in Africa (978-0-429-40085-8, K402492) Shelving Guide: Busine;...

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The Future of Service Post COVID 19 Pandemic Volume 2

Kijk voor de meest actuele informatie over COVID-19 op de website van het RIVM.;...

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Marketing Your Services

Marketing Your Services You may be one of the best doctors, consultants, accountants, caterers, or i;...

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