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Quantitative Marketing and Marketing Management

, new product planning, and market segmentation decisions. In addition, market research has clearly benefitted from applying advanced;

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Quantitative Modelling In Marketing And Management

making on operations management issues. In social sciences, quantitative research refers to the systematic empirical investigation of social;

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Quantitative Models in Marketing Research

and practically relevant quantitative models for marketing research. Each model is presented in detail with a self-contained discussion, which;

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Quantitative Models in Marketing Research

and practically relevant quantitative models for marketing research. Each model is presented in detail with a self-contained discussion, which;

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Econometric Models In Marketing

theoretical foundation for marketing. Given the applied nature of marketing research, measurement and quantitative issues arise frequently;

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Marketing Research

This 3rd edition of Marketing Research: An Applied Approach forms a comprehensive, authoritative and thoroughly European introduction to;

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Marketing Research

Presents superior, balanced coverage of both the qualitative and quantitative aspects of marketing research. Provides a solid framework to;

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Marketing Research: Methodological Foundations

Presents superior, balanced coverage of both the qualitative and quantitative aspects of marketing research. Provides a solid framework to;

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Marketing Research

The 7th edition of this well-established marketing research text is thoroughly revised and updated, and offers readers comprehensive;

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Marketing Research

The 7th edition of this well-established marketing research text is thoroughly revised and updated and offers readers comprehensive;

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Python for Marketing Research and Analytics

marketing questions, organized by key topic areas. Following the Python scientific computing movement toward reproducible research, the book;

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Python for Marketing Research and Analytics

marketing questions, organized by key topic areas. Following the Python scientific computing movement toward reproducible research, the book;

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Marketing Research With Spss

Suitable for undergraduate students studying Marketing Research. Marketing Research provides a step-by-step treatment of the major;

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Marketing Research

For undergraduate and graduate courses in marketing research. With a do-it-yourself, hands-on approach, Marketing Research: An;

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Handbook of Contemporary Marketing in China

This book provides state-of-the-art reviews of various current marketing research areas in China. It also features empirical (both;

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Marketing Research

the qualitative and quantitative aspects of marketing research.;

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Quantitative Analysis in Marketing Management

This text brings together the key quantitative concepts and techniques which are central for the con;...

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Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making

This book is about how models can be developed to represent demand and supply on markets, where the ;...

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Hawks, Seagulls, and Mice

"Hawks, Seagulls, & Mice" is an eye-opening resource for executives, entrepreneurs, venture capitali;...

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Marketing Research

regarded as offering the most applied, comprehensive and authoritative commentary on European Marketing Research, helping students to build a clear;

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Recent Advances In Stochastic Operations Research

Operations research uses quantitative models to analyze and predict the behavior of systems and to provide information for decision makers;

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Business Research Methods

This best-selling text continues in its eighth edition to provide the most current and comprehensive coverage of business research. Its;

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Marketing Research

relevant to students outside of the United States. For undergraduate and graduate marketing research courses. Marketing Research: An Applied;

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Advancing Quantitative Methods in Criminology and Criminal Justice

research methods and to encourage their use among those seeking answers to questions about crime and justice. To this end a number of top scholars;

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Advancing Quantitative Methods in Criminology and Criminal Justice

research methods and to encourage their use among those seeking answers to questions about crime and justice. To this end a number of top scholars;

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Introduction to Modern Modelling Methods

Quantitative Research Kit, this book will give you the know-how and confidence needed to succeed on your quantitative research journey.;

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The Business of Marketing Research

The Business of Marketing Research presents readers with a highly practical approach to marketing research. The text familiarizes students;

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