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Successful Product Management
edition of Successful Product Management, Stephen Morse focuses on the skills and techniques required from the product manager to be effective as;
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Product Launch the Microsoft Way
Product Launch the Microsoft Way distills years of Microsoft marketing and product launch expertise into one convenient book, providing an;
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Product Life Cycles and Product Management
of product management. Onkvisit and Shaw focus on product management and decision making within a product life cycle context, integrating theory;
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Product Marketing Management
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Football And Management
, product development and management, as well as (in football terms), the atmosphere, match, training and club management.;
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Airline Marketing and Management
role of marketing has become centrestage. This work deals with business and marketing strategies and product management for the air transport;
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Marketing Management
art of designing and selling the product to the markets for making profits. Marketing management is a distinct field which focuses on the;
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Marketing Management & Strategy
Marketing Management and Strategy is a concise and practical management guide to the latest ideas in advanced Marketing and Strategy. The;
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A Framework for Marketing Management
, market segmentation, brand loyalty, the Product Life Cycle, managing mass communication, and marketing management in the global economy. Vergelijkbare producten zoals A Framework for Marketing Management
Framework For Marketing Management
, market segmentation, brand loyalty, the Product Life Cycle, managing mass communication, and marketing management in the global economy. Vergelijkbare producten zoals Framework For Marketing Management
Analysis for Marketing Planning
document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions;
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Product Management
Product Management, 4/e by Lehmann and Winer is a lean, defining text that covers three major tasks facing today's product mangers;
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Marketing Management and Strategy
Marketing Management and Strategy is a concise and practical management guide to the latest ideas in advanced Marketing and;
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The Agile Marketer
marketing. Agile provides the foundation for alignment between the marketing and product management sides. It can unleash a whole array of new;
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Marketing Tourism Products
This book explains the role of marketing within tourism management and the related areas of leisure and hospitality management. Written;
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Global Marketing
, local marketing, and global management. Johansson seeks to develop the varied skills a marketing manager needs to be successful in each of these;
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Global Marketing
, local marketing, and global management. Johansson seeks to develop the varied skills a marketing manager needs to be successful in each of these;
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Global Marketing
, local marketing, and global management. Johansson seeks to develop the varied skills a marketing manager needs to be successful in each of these;
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Marketing Essentials
The study and management of exchange relationships is called marketing. It is considered to be a major component of business management. It;
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Creativity and Marketing
, creativity in management and communication as well as creativity in new product development, Creativity and Marketing examines a wide range;
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Product and Services Management
Innovation Management `A complete and useful treatment of the domain of product and service decisions. This book is unique in its;
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Product and Services Management
Innovation Management `A complete and useful treatment of the domain of product and service decisions. This book is unique in its;
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Innovation and New Product Marketing (RLE Marketing)
to new product management and which are not. The author suggests certain systematic procedures by which an organisation can radically improve;
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Global Marketing Management
This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product;
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Global Marketing Management
This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product;
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Global Marketing Management
This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product;
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