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Digital Marketing

Now in its fifth edition, Digital Marketing (previously Internet Marketing) provides comprehensive, practical guidance on how companies can;

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Practical Marketing for Schools

Practical Marketing for Schools is an introductory guide to the formulation and implementation of practical marketing strategies for;

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Principles of Marketing

This book takes a practical, managerial approach to marketing. It provides a rich depth of practical examples and applications to show the;

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Highly Effective Marketing Analytics

clarifies confusions and misunderstanding surrounding marketing analytics. Highly Effective Marketing Analytics is a highly practical and pragmatic;

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Malcolm McDonald on Marketing Planning

marketing planning. Focusing on the practical application of marketing planning, this book will guide readers through the production of a marketing;

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Marketing for the Developing Company (RLE Marketing)

, testing and product planning follow, and lead on to more practical advice on small company sales organisation and control, advertising and;

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Marketing for the Developing Company (Rle Marketing)

, testing and product planning follow, and lead on to more practical advice on small company sales organisation and control, advertising and;

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Global Marketing: Practical Insights and International Analysis

Practical in its orientation, the text equips students with the tools needed to make strategic marketing decisions and find solutions in a;

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Successful Marketing Communications

'Successful Marketing Communications' is a comprehensive, introductory text that takes a very practical approach to the subject;

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Successful Marketing Communications

'Successful Marketing Communications' is a comprehensive, introductory text that takes a very practical approach to the subject;

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Promotional Marketing Law

Promotional Marketing Law: A Practical Guide (previously titled Sales Promotion and Direct Marketing Law: A Practical Guide) offers;

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Marketing Theory

develop a list of concepts and axioms useful in generating a practical theory of marketing. References are extensive and include many pioneering;

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Marketing Simplified

Simple and a practical book on marketing This book will help self employed and small business owners to increase their profits and build up;

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Services Marketing

of services marketing theory and management within a practical, manager orientated framework. Current issues in areas such as service quality;

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Holistic Email Marketing

Holistic Email Marketing is a reliable source of up-to-date, practical guidance, inspiration and thought leadership to make your email;

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Digital Marketing

achieve the goals of integrated multichannel marketing. This streamlined seventh edition provides comprehensive, practical guidance on;

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Ten steps to success in network marketing MLM. A practical guide for people dealing professionally with network marketing.

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Rural Marketing

This revised edition comprehensively covers the fundamental aspects of rural marketing with practical examples and cases.;

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Marketing

This book offers the practical step-by-step guidance and information marketing professionals need to do the job effectively.This is a;

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The Marketing Director's Handbook: The Definitive Guide to Superior Marketing for Business and Boardroom Success

The Marketing Director's Handbook is the definitive practical guide for anyone managing or aspiring to manage a marketing function at;

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Marketing Smart

. Written by marketing guru John Gumas, Marketing Smart collects years of proven techniques, industry insight and practical guidelines that you can;

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Marketing Research

ensure the development of students' conceptual and practical understanding of marketing research.;

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Influencer Marketing

One for the first textbooks to consider the phenomenon of Influencer Marketing from both a theoretical and a practical perspective. This;

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Influencer Marketing

One for the first textbooks to consider the phenomenon of Influencer Marketing from both a theoretical and a practical perspective. This;

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International Marketing

, analyses the key issues and problems facing marketing managers in organisations around the globe whilst demonstrating practical remedies through an;

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Marketing

the basic principles and practices of modern marketing in a practical way.";

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Marketing

the basic principles and practices of modern marketing in a practical way.";

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