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The Political Economy of City Branding

evolving reputation or consciously developed competitive identity or brand. The Political Economy of City Branding discusses this phenomenon;

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Branding Chinese Mega-Cities

in city branding; the 'societal forces' that impact the city branding process; the way cities compete internationally; and how mega-cities build;

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International Place Branding Yearbook 2011

strategies and to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the;

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International Place Branding Yearbook

economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and;

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International Place Branding Yearbook 2010

, social, political and cultural development of places such as communities, villages, towns, cities, regions, countries, academic institutions and;

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Branding the Nation, the Place, the Product

markets around the globe. Places such as cities or regions, countries and nations attempt to acquire visibility through branding. Geographical;

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Branding the Nation, the Place, the Product

markets around the globe. Places such as cities or regions, countries and nations attempt to acquire visibility through branding. Geographical;

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Political Branding in Cities

Branding is ubiquitous, yet its workings in politics are still untheorized. Drawing on the experiences of three cities on three continents;

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Political Branding in Cities

Branding is ubiquitous, yet its workings in politics are still untheorized. Drawing on the experiences of three cities on three continents;

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Public Branding and Marketing

This edited volume details public branding and marketing from a global, comparative perspective. Place branding and marketing practices are;

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Wish You Were Here

of consumer products as well as the major differences and challenges. The book is for anyone who enjoys cities, branding or both.Julian Stubbs is an;

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American Cities and the Politics of Party Conventions

policies, unity, and competence to the electorate, cities use the convention selection process to communicate their merits to political parties;

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Destination Branding

This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an;

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City Branding and Promotion

This book explores theoretical concepts of strategic promotion and place branding in cities. It outlines the issues associated with;

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City Branding and Promotion

This book explores theoretical concepts of strategic promotion and place branding in cities. It outlines the issues associated with;

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How to Brand Nations, Cities and Destinations: A Planning Book for Place Branding

Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national;

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Branding in Governance and Public Management

Politicians and public managers utilize branding to communicate with the public as well as to position themselves within the ever-present;

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Branding in Governance and Public Management

Politicians and public managers utilize branding to communicate with the public as well as to position themselves within the ever-present;

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Nation-branding in Practice

This book investigates the political implications of country promotion through practices of 'nation-branding' by drawing on contemporary;

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Nation-branding in Practice

This book investigates the political implications of country promotion through practices of 'nation-branding' by drawing on contemporary;

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Branding Across Borders

challenging by the cultural, political, and economic differences that exist among the world's consumers. Branding Across Borders addresses the issue;

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Branding Post-Communist Nations

Nation branding--a set of ideas rooted in Western marketing--gained popularity in the post-communist world by promising a quick fix for the;

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Branding Post-Communist Nations

Nation branding--a set of ideas rooted in Western marketing--gained popularity in the post-communist world by promising a quick fix for the;

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Online Place Branding

marketing and tourism research, this book examines the online place branding of Hong Kong, one of the most visited cities and well-known spots;

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Branding New York

Winner of the 2009 Robert Park Book Award for best Community and Urban Sociology book! Branding New York traces the rise of New York;

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Branding New York

Winner of the 2009 Robert Park Book Award for best Community and Urban Sociology book! Branding New York traces the rise of New York;

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Inclusive Place Branding

applied as quick-fix solutions regardless of geographical and socio-political contexts. Critical views of place branding are emerging;

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