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Now in its third edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies;
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Marketing Management and Strategy is a concise and practical management guide to the latest ideas in advanced Marketing and Strategy. The;
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How do you orchestrate the next great advertising campaign? Find out with ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION;
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Marketing Management and Strategy is a concise and practical management guide to the latest ideas in advanced Marketing and;
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mail strategy and an exhibitions strategy, but you have no overall communication strategy that drives all of these communications tools in the;
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Strategic Business Communication is an umbrella term that is used in this book to describe the application of communication as a management;
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, dielectrics, and humans to appeal to various customers. This scholarly work which has six robust chapters adopts a case study strategy using Kotler;
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with Ferrell/Hartline/Hochstein's MARKETING STRATEGY, 8E. You learn to develop long-term, customer-oriented marketing strategy and successful;
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Maximize Your School Marketing offers school administrators effective ways to enhance their existing school marketing strategy using the;
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Maximize Your School Marketing offers school administrators effective ways to enhance their existing school marketing strategy using the;
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-- blends communication, marketing, promotional, and environmental tools to create a highly effective multifamily marketing strategy. Learn unique;
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What is the contribution of PR in the overall integrated communication strategy outcome? Is the Model of Integrated Communication a useful;
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to engineer creativity. EMM, adopted by many Z-Marketing clients, is a proven strategy for transforming organizations and achieving bottom;
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sets these in context. It discusses the firm's strategic position: how it is orientated at present to take advantage of international marketing;
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sets these in context. It discusses the firm's strategic position: how it is orientated at present to take advantage of international marketing;
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This package includes a physical copy of Marketing: An Introduction, 11/e by Gary Armstrong and Philip Kotler, as well as access to the;
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Integrated marketing communication (IMC) focuses on communicators employing the correct message, being able to place it in the most;
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Integrated marketing communication (IMC) focuses on communicators employing the correct message, being able to place it in the most;
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Digital Advertising is an effective strategy for marketing. In the modern age, digital advertising is the most visible form of advertising;
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' to improve its position. Core issues covered include: marketing strategy analyzing the business environment the customer;
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' to improve its position. Core issues covered include: marketing strategy analyzing the business environment the customer;
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The book offers a comprehensive review and analysis of various facets of retail communications, strategy and application. The author, with;
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STRATEGY and CONTENT SPECS. YOU will LEARN: What MISTAKES to avoid with your social media marketing strategy - the do's and don'ts How to boost;
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regional positioning strategy Regional marketing mix strategy and more, with cases and examples applicable to different parts of the world. From;
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