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Coca-Cola's Marketing Strategy: An Analysis of Price, Product and Communication

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The marketing mix of Coca-Cola Life

, it follows an analysis of the product in relation to the marketing mix theory and concepts. Thereby the focus is on the product, price and;

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How Coca-Cola Took Over the World

A cross between a business book and a storybook, How Coca-Cola Took Over the World is a collection of 101 accessible, enjoyable and;

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Marketing Today

databases; database marketing; co-operative strategies; developing marketing strategy; product planning; sales promotion; direct channels;

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The End of Marketing as We Know It

A former Coca-Cola marketing czar argues that a well-honed strategy is more important to success than what ads say, that marketing isn't an;

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Decoding Coca-Cola

approach to understand this global brand. Bringing together an international and interdisciplinary team of scholars, Decoding Coca-Cola critically;

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Marketing Management. Der Einfluss von Emotionen auf das Verhalten von Coca Cola-Konsumenten

Marketing Management. Der Einfluss Von Emotionen Auf Das Verhalten Von ''Coca Cola''-Konsumenten is een boek van Louna Sbou;

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Marketing Metrics

Stop feeling overwhelmed by data and start using it to its full potential, to create an agile and forward-looking strategy that enables;

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Marketing Metrics

Stop feeling overwhelmed by data and start using it to its full potential, to create an agile and forward-looking strategy that enables;

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Essence Of Capitalism - The Origins of our Future

that is best, worst and most powerful about global capitalism.Using Coca-Cola’s rise as a case study, here is the tale of how Coca;

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Reflections on Grand Strategy

The book provides an analytic framework for grand strategy and applies the framework to illuminate the grand strategies of the Great Powers;

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Baked In

products and combine them with mass marketing. The new rule: create truly innovative products and build the marketing right into them. Today, it's;

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International Marketing Report

products of Coca-Cola or Pepsi, being less sweet with more caffeine. Focussing on the distribution through restaurants, cafes, bars and clubs, the;

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Ethics in Marketing

Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly;

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Ethics in Marketing

Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly;

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The Consumer Does Not Exist

Many European consumers of Asian, African or Latino descent find recognition in mainstream marketing and communication platforms. They do;

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Digital Marketing Strategy

Build an effective and practical digital marketing strategy with this bestselling guide, covering everything from automation and analytics;

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Digital Marketing Strategy

Build an effective and practical digital marketing strategy with this bestselling guide, covering everything from automation and analytics;

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Coca-Cola Het Verhaal Goedkope Ed

Coca Cola is de essentie van de Amerikaanse droom. Een product dat Amerikaanser is dan Amerika zelf en een ongrijpbare emotionele lading;

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Strategic Business Analysis

11-21 Case study profiles five leading producer(Nestle Water, Group Danone, Coca Cola, Pepsi Cola, Suntory) who are competing globally and;

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Product Launch the Microsoft Way

Product Launch the Microsoft Way distills years of Microsoft marketing and product launch expertise into one convenient book, providing an;

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Analysis for Marketing Planning

Analysis for Marketing Planning focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing;

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Financial Reporting and Statement Analysis

-Cola Company. Students learn to integrate concepts from economics, business strategy, accounting, and other business disciplines providing;

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External Reference Pricing in Pharmaceutical Industry

, marketers tend to consider the price of other competing product/ service whilst setting the new price and this strategy is called external reference;

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Corporate Valuation Using the Free Cash Flow Method Applied to Coca-Cola

SBBI, Yahoo! Finance, the U. S. Bureau of Economic Analysis, Stocks, Bonds, Bills, and Inflation, Market Results for 1926 -2010, 2011 Yearbook;

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Brand Storytelling

in the marketing mix to strengthen brand engagement and achieve long-term growth, with advice from brands like Expedia, Coca Cola, McDonalds;

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Het Coca-Cola kookboek

Het fascinerende verhaal over de beroemdste frisdrank van de wereld!De inleiding van Coca-Cola kookboek vertelt de unieke;

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