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How profitable is a bank customer - An analysis of customer segmentation and its profitability

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Customer Profitability Analysis - Today

profitable ones. The project investigate both the theoretical approach of customer profitability analysis and its usage in practice, today. Relevant;

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Relationship U-Turn: Approaches to Increase the Value of an Unprofitable Customer

Customer relationship management concentrates to a great extent on the profitable customers and how to enhance their profitability. Little;

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Profit Maximization Through Customer Relationship Marketing

of customer information to better manage customer value and firm profitability. This valuable text also explains the importance of, as well as how to;

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Profit Maximization Through Customer Relationship Marketing

of customer information to better manage customer value and firm profitability. This valuable text also explains the importance of, as well as how to;

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Profitable Customer Engagement

Customer Engagement is an authoritative book that communicates the fundamentals of profitable customer engagement by proposing a customer;

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Strategic Customer Care

customer care--the need to go beyond traditional customer service and truly manage customers as assets--but only about 6% apply its principles;

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Activity Based Management

This title was first published in 2001: Product and particularly customer profitability are black holes in most managers' understanding;

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Activity Based Management

This title was first published in 2001: Product and particularly customer profitability are black holes in most managers' understanding;

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Accelerating Customer Relationships: Using Crm and Relationship Technologies

In Accelerating Customer Relationships, a world-renowned CRM expert demonstrates how to build knowledge infostructures that deliver;

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Competitive Advantage of Customer Centricity

assets that a firm needs to acquire, develop and cultivate in order to generate profitable relationships, and champions customer profitability as;

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Customer Relationship Management in Indian Banking Industry

link customer data into a single and logical customer repository. CRM in banking is a key element that allows a bank to develop its customer;

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Service Quality and its Effect on Customer Satisfaction

satisfaction does have a positive effect on an organization's profitability. The development and improvement of service quality in banking services;

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Focusing on Your Customer

value of a customer, and why it makes sense to build loyalty among your target customers. You'll also learn to: - Understand the service-profit;

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Customer Lifetime Value

. Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits is a text that shows in detail how managers and researchers can best use;

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Customer Lifetime Value

. Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits is a text that shows in detail how managers and researchers can best use;

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Customer Lifetime Value

. Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits is a text that shows in detail how managers and researchers can best use;

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Managing Customers for Profit

. This book explains how to understand and use the single most important metric: the customer lifetime value metric. Customer Lifetime Value (CLV;

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Customer Segmentation and Clustering Using SAS Enterprise Miner, Third Edition

of which increases in complexity. Part 1 reviews the basics of segmentation and clustering at an introductory level, providing examples from a;

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Designing the CustomerCentric Organization

offers today s business leaders a comprehensive customer centric organizational model that clearly shows how to put in place an infrastructure;

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Choose Your Customer

Two top specialists in profitable growth and innovative customer-supplier relationships show companies of all sizes how to compete with the;

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Hospitality, Tourism, and Lifestyle Concepts

: Implications for Quality Management and Customer Satisfaction is a comprehensive benchmark review of how lifestyle concepts can be applied to the;

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Hospitality, Tourism, and Lifestyle Concepts

: Implications for Quality Management and Customer Satisfaction is a comprehensive benchmark review of how lifestyle concepts can be applied to the;

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Customer Relationship Management

in order to build strong and profitable customer relationships. Kumar first describes how to implement database marketing and then looks at recent;

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Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits

maximizing profitability and growth. Leading thinkers discuss how to leverage CLV in all aspects of business, including customer management, employee;

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Statistical Methods in Customer Relationship Management

that lead to future firm profitability, with emphasis on developing an understanding of Customer Relationship Management (CRM) models as the;

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Design and Analysis of Closed-Loop Supply Chain Networks

profitability. The book discusses how customer categories and their acceptance behavior are incorporated into the network design. It also shows how;

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