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their understanding of how gender permeates marketing decisions, consumer experiences, public policy initiatives, and market practices. This;
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The Handbook of Research on Mobile Marketing Management provides a compelling and relevant collection of innovative mobile marketing;
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marketing wave. The Handbook of Niche Marketing features respected authorities' insightful research and valuable discussions on a variety;
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marketing wave. The Handbook of Niche Marketing features respected authorities' insightful research and valuable discussions on a variety;
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This new handbook brings together a rich and diverse body of scholarly research, with chapters on all major topics relevant to the field;
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such as gender, race, and ethical practices.;
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important briefing and proposal process; specifics on secondary and primary data methodologies; how to justify research in financial benefit terms;
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Gendering Theory in Marketing and Consumer Research showcases state-of-the-art scholarship on gender in the field of marketing and consumer;
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of leading researchers on the current intersection of gender and higher education. The Wiley Handbook of Gender Equity in Higher Education provides;
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at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well;
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of pricing in a single, authoritative volume and brings together new cutting-edge research by established marketing scholars on a range of topics;
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of pricing in a single, authoritative volume and brings together new cutting-edge research by established marketing scholars on a range of topics;
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depth interviews with executives * special issues such as multi-sited ethnography and research on sensitive topics. Authors include;
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depth interviews with executives * special issues such as multi-sited ethnography and research on sensitive topics. Authors include;
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and social obligations to their customers. The rise of the consumerist movement has encouraged further research and development on the topic;
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gendered nature of European integration and gender relations in the EU as a political system, it summarizes and assesses the research on gender and;
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, and cross-disciplinary mix of authors, all contributing cutting-edge material on the frontiers of service research. This handbook includes a;
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success. The Handbook of Research on Effective Marketing in Contemporary Globalism provides readers with an understanding of the importance;
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into this debate and will act as a starting point for future research on export marketing. The Research Handbook on Export Marketing;
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into this debate and will act as a starting point for future research on export marketing. The Research Handbook on Export Marketing;
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The Handbook of Research on International Advertising presents the latest thinking, experiences and results in a wide variety of areas;
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Discover the bridge between theory and applied research in the hospitality industry The success of marketing programs is dependent on;
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Discover the bridge between theory and applied research in the hospitality industry The success of marketing programs is dependent on;
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essential guide to current debates on gender and contemporary military issues.;
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The Oxford Handbook of Sexual and Gender Minority Mental Health provides a comprehensive and authoritative review of research on the mental;
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introduction to the field, international in both content and authorship, which will set the direction of future research. Routledge Handbook;
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introduction to the field, international in both content and authorship, which will set the direction of future research. Routledge Handbook;
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