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Handbook of Research on Gender and Marketing

their understanding of how gender permeates marketing decisions, consumer experiences, public policy initiatives, and market practices. This;

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Handbook of Research on Mobile Marketing Management

The Handbook of Research on Mobile Marketing Management provides a compelling and relevant collection of innovative mobile marketing;

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Handbook of Niche Marketing

marketing wave. The Handbook of Niche Marketing features respected authorities' insightful research and valuable discussions on a variety;

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Handbook of Niche Marketing

marketing wave. The Handbook of Niche Marketing features respected authorities' insightful research and valuable discussions on a variety;

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The SAGE Handbook of Marketing Ethics

This new handbook brings together a rich and diverse body of scholarly research, with chapters on all major topics relevant to the field;

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Handbook of Sport Marketing Research

such as gender, race, and ethical practices.;

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Cambridge Marketing Handbook

important briefing and proposal process; specifics on secondary and primary data methodologies; how to justify research in financial benefit terms;

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Gendering Theory in Marketing and Consumer Research

Gendering Theory in Marketing and Consumer Research showcases state-of-the-art scholarship on gender in the field of marketing and consumer;

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Wiley Handbook of Gender Equity in HE

of leading researchers on the current intersection of gender and higher education. The Wiley Handbook of Gender Equity in Higher Education provides;

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Handbook of Consumer Psychology

at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well;

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Handbook of Pricing Research in Marketing

of pricing in a single, authoritative volume and brings together new cutting-edge research by established marketing scholars on a range of topics;

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Handbook of Pricing Research in Marketing

of pricing in a single, authoritative volume and brings together new cutting-edge research by established marketing scholars on a range of topics;

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Handbook of Qualitative Research Methods in Marketing

depth interviews with executives * special issues such as multi-sited ethnography and research on sensitive topics. Authors include;

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Handbook of Qualitative Research Methods in Marketing

depth interviews with executives * special issues such as multi-sited ethnography and research on sensitive topics. Authors include;

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Handbook of Research on Consumerism in Business and Marketing

and social obligations to their customers. The rise of the consumerist movement has encouraged further research and development on the topic;

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The Routledge Handbook of Gender and EU Politics

gendered nature of European integration and gender relations in the EU as a political system, it summarizes and assesses the research on gender and;

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Handbook of Services Marketing and Management

, and cross-disciplinary mix of authors, all contributing cutting-edge material on the frontiers of service research. This handbook includes a;

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Handbook of Research on Effective Marketing in Contemporary Globalism

success. The Handbook of Research on Effective Marketing in Contemporary Globalism provides readers with an understanding of the importance;

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Research Handbook on Export Marketing

into this debate and will act as a starting point for future research on export marketing. The Research Handbook on Export Marketing;

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Research Handbook on Export Marketing

into this debate and will act as a starting point for future research on export marketing. The Research Handbook on Export Marketing;

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Handbook of Research on International Advertising

The Handbook of Research on International Advertising presents the latest thinking, experiences and results in a wide variety of areas;

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Handbook of Marketing Research Methodologies for Hospitality and Tourism

Discover the bridge between theory and applied research in the hospitality industry The success of marketing programs is dependent on;

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Handbook of Marketing Research Methodologies for Hospitality and Tourism

Discover the bridge between theory and applied research in the hospitality industry The success of marketing programs is dependent on;

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The Palgrave International Handbook of Gender and the Military

essential guide to current debates on gender and contemporary military issues.;

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The Oxford Handbook of Sexual and Gender Minority Mental Health

The Oxford Handbook of Sexual and Gender Minority Mental Health provides a comprehensive and authoritative review of research on the mental;

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Routledge Handbook of Political Marketing

introduction to the field, international in both content and authorship, which will set the direction of future research. Routledge Handbook;

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Routledge Handbook of Political Marketing

introduction to the field, international in both content and authorship, which will set the direction of future research. Routledge Handbook;

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