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Routledge Handbook of Sports Marketing

fan-bases. Showcasing the latest thinking and research in sports marketing from around the world, the Routledge Handbook of Sports Marketing;

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Handbook of Sport Marketing Research

Drawing from the seminal works published during the past two decades in Sport Marketing Quarterly, this collection edited by Nancy L. Lough;

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Routledge Handbook of International Sport Business

Contemporary sport business is international. From global sport competitions and events, sponsorship deals and broadcasting rights to;

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Advanced Theory and Practice in Sport Marketing

of all sport marketing and sport business degree courses New edition covers key emerging issues including analytics and data-driven research;

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Advanced Theory and Practice in Sport Marketing

of all sport marketing and sport business degree courses New edition covers key emerging issues including analytics and data-driven research;

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Contemporary Sport Marketing

issues in sport today. Presenting the latest cutting-edge research from countries including India, China, the UK and the USA, it includes;

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Routledge Handbook of Football Marketing

concepts in sport marketing, it highlights the critical strategic and operational elements that underpin effective marketing in football clubs;

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Routledge Handbook of Football Marketing

concepts in sport marketing, it highlights the critical strategic and operational elements that underpin effective marketing in football clubs;

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Emotional Influences on Sport Event Marketing

Management and marketing of sport events demand an interdisciplinary approach, where one major component is often underestimated if not;

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Introduction to Sport Marketing

Introduction to Sport Marketing is a highly accessible text that presents the key principles and tools of sport marketing. Written by an;

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Routledge Handbook of Sport Governance

published studies. As sport governance is a relatively young field, each chapter maps future research needs to provide direction for sport;

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Routledge Handbook of Sport Governance

published studies. As sport governance is a relatively young field, each chapter maps future research needs to provide direction for sport;

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Handbook of Research on Mobile Marketing Management

The Handbook of Research on Mobile Marketing Management provides a compelling and relevant collection of innovative mobile marketing;

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Routledge Handbook of Theory in Sport Management

Theory is an essential element in the development of any academic discipline and sport management is no exception. This is the first book;

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Advanced Theory and Practice in Sport Marketing

Effective marketing is essential for any successful sport organization, from elite professional sports teams to local amateur leagues. Now;

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The SAGE Handbook of Marketing Ethics

This new handbook brings together a rich and diverse body of scholarly research, with chapters on all major topics relevant to the field;

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Handbook of Niche Marketing

in niche marketing research by presenting the essential and influential articles from recent years in one book. This unique educational resource;

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Handbook of Niche Marketing

in niche marketing research by presenting the essential and influential articles from recent years in one book. This unique educational resource;

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Routledge Handbook of Qualitative Research in Sport and Exercise

The last two decades have witnessed a proliferation of qualitative research in sport and exercise. The Routledge Handbook of Qualitative;

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International Sport Business Management

This book showcases new research in sport business management around the world, offering a platform for the international exchange of ideas;

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Research Handbook on Sport Governance

Management (EASM) 'The timeliness of this Research Handbook is underscored by the fact that the topic of sport governance has become extremely;

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Routledge Handbook of Global Sport

research. The Routledge Handbook of Global Sport is an essential reference for students and scholars of sport history, sport and society, the;

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Research Handbook on EU Sports Law and Policy

dimension of sport and the organization of sport, this Research Handbook is the definitive assessment of modern EU sports law and policy. The;

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Cambridge Marketing Handbook

A straightforward guide to the key things that all marketers need to know about marketing research. This handbook takes the reader step by;

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Handbook of Consumer Psychology

at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well;

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Advanced Theory and Practice in Sport Marketing

Advanced Theory and Practice in Sport Marketing is the first book to address this increasingly popular subject at an advanced level. Where;

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Handbook of Hospitality Marketing Management

This handbook consists of 19 chapters that critically review mainstream hospitality marketing research topics and set directions for future;

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