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Fundamentals Of Branding

The Fundamentals of Branding introduces readers to the basic principles behind the creation and development of successful brands. This book;

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Digital marketing fundamentals

are addressed: strategic aspects, the use of the internet for market research, product development and realisation, branding, customer;

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The Language of Branding

The Language of Branding: Theory, Strategies and Tactics shows marketers how to use language successfully to improve brand value and;

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The Language of Branding

The Language of Branding: Theory, Strategies and Tactics shows marketers how to use language successfully to improve brand value and;

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Goats in Trees: The Whys and Why-Nots of Successful Branding, Marketing and More

Goats in Trees is the latest from Branding Rebel J. Mark Bangerter. How can you know if you are Siphoning the Bucket? How can;

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Digital Marketing Fundamentals

realisation, branding, customer acquisition, customer loyalty and order processing. The book also discusses effective websites and apps, digital;

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Digital Marketing Fundamentals

realisation, branding, customer acquisition, customer loyalty and order processing. The book also discusses effective websites and apps, digital;

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The Power of Branding: Telling Your School's Story

This book explores the idea of why branding schools is important, the benefits of branding a school, and gives leaders an action plan for;

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Digital Marketing Fundamentals

development and realisation, branding, customer acquisition, customer loyalty and order processing. The book also discusses effective websites and;

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The Brand Book

Officer, Cheil Worldwide The Brand Book provides a straightforward and practical guide to the fundamentals of brands and branding, enabling anyone;

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Business & Management Skills

This title explains the key tools used to develop branding. It introduces selling theories and the principles of consumer behaviour, and;

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Branding in Commerce & Marketing

The concept of branding is one of the most important, familiar, and useful in modern commerce and marketing. One important feature;

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City Branding and Promotion

This book explores theoretical concepts of strategic promotion and place branding in cities. It outlines the issues associated with;

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City Branding and Promotion

This book explores theoretical concepts of strategic promotion and place branding in cities. It outlines the issues associated with;

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Wish You Were Here

Wish You Were Here, The Branding of Stockholm and Destinations, covers the key elements in developing a successful destination branding;

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Asia Branding

This core adoptable textbook provides a comprehensive treatment of branding in Asia, focusing on a wide range of key Asian countries;

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Public Branding and Marketing

This edited volume details public branding and marketing from a global, comparative perspective. Place branding and marketing practices are;

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Developing Insights on Branding in the B2B Context

This book presents real life business-to-business (B2B) branding cases. The book deploys a theoretical-practical approach, where;

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Nation Branding

Nation Branding: Concepts, Issues, Practice provides a theoretical framework, alongside insightful examples from the practice of Nation;

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Branding Across Borders

This book is written by one of today's leading authorities on global branding. Establishing and managing a global brand - is made more;

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Ethical Branding and Marketing

Ethical Branding and Marketing: Cases and Lessons provides current perspectives on fascinating global cases focusing on the specific;

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Myths of Branding

, the digital revolution is making branding irrelevant... Myths of Branding, written by renowned branding experts Andy Milligan and Simon;

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Branding TV

In an effort to halt increasing media competition and decreasing audience shares, Branding has become the new mantra among television;

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Branding in Governance and Public Management

Politicians and public managers utilize branding to communicate with the public as well as to position themselves within the ever-present;

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Branding in Governance and Public Management

Politicians and public managers utilize branding to communicate with the public as well as to position themselves within the ever-present;

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Branding and Positioning in Base of the Pyramid Markets in Africa

in Africa. This book provides a practical overview of country branding and positioning activities in Africa, based on a broad defi;

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Retail Marketing & Branding 2nd

Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices;

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