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Goats in Trees: The Whys and Why-Nots of Successful Branding, Marketing and More

Goats in Trees is the latest from Branding Rebel J. Mark Bangerter. How can you know if you are Siphoning the Bucket? How can;

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Rethinking Prestige Branding

success of prestige brands. Rethinking Prestige Branding collects their insights. Uncovering the secrets of why and how some brands are created;

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Rethinking Prestige Branding

success of prestige brands. Rethinking Prestige Branding collects their insights. Uncovering the secrets of why and how some brands are created;

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Money-Raising Nonprofit Brand

Why commercial-style branding doesn't work for nonprofits and what does Taking its cue from for-profit corporations, the nonprofit world;

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THE Seven Dimensions of Branding

insight into the peculiar challenges of creating and building successful brands in Africa and explains why global brands are not emerging from;

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Retail Marketing & Branding 2nd

in branding and marketing spend optimization. The second edition of Retail Marketing and Branding includes the following updates: * New and updated;

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Branding in Commerce & Marketing

The concept of branding is one of the most important, familiar, and useful in modern commerce and marketing. One important feature;

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Plunkett's Advertising & Branding Industry Almanac 2021

Vital to businesses of all types, the fields of advertising, marketing and branding are covered in-depth in this important volume, from;

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Branding & AI

tools; Includes case studies that dissect successful and unsuccessful marketing strategies of huge brands; Covers the role of AI in branding;

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Islamic Marketing and Branding

Islamic Marketing and Branding: Theory and Practice provides a concise mix of theory, primary research findings and practice that will;

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Kellogg On Branding

by respected Kellogg marketing professors and managers of successful companies.It includes: the latest thinking on key branding concepts;

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Aha Moments in Brand Management

learn why branding is all about trust; how marketing and branding are not the same; how even great companies sometimes get it wrong; and why;

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Kellogg on Branding in a Hyper-Connected World

ever-increasing connectivity, with practical guidance on brand design and storytelling, social media marketing, branding in the service sector;

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Branding Amsterdam

City branding is a relatively new subject which gains in importance during the last decades. Destinations are competing for tourists and;

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Extraordinary Goats

, their fur, and their meat, and they don't need a lot of acreage to be happy - in fact, they're known as the poor man's cow. But that's not why;

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Brands and Branding

to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty;

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The Conscious Marketer

is essential for companies and brands to not only understand what consumers are buying, but why they are making those purchases. That is where The;

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The Science and Art of Branding

on branding, it approaches successful brand strategy from both the producer and consumer perspectives. The Science and Art of Branding;

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Science And Art Of Branding

on branding, it approaches successful brand strategy from both the producer and consumer perspectives. The Science and Art of Branding;

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Innovations in Digital Branding and Content Marketing

for companies to remain successful and relevant. Due to this necessity, there have been significant advancements made in the field of digital;

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Innovations in Digital Branding and Content Marketing

for companies to remain successful and relevant. Due to this necessity, there have been significant advancements made in the field of digital;

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Ethical Branding and Marketing

Ethical Branding and Marketing: Cases and Lessons provides current perspectives on fascinating global cases focusing on the specific;

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Public Branding and Marketing

, tourism marketing, and business marketing have made inroads into understanding the intricacies of place branding, research in public;

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Branding For The Public Sector

How to apply for-profit marketing strategies to non-profit organizations Branding for the Public Sector presents powerful and effective;

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Strategic Marketing in Library and Information Science

illustrates some of the usefulness of marketing in special LIS settings and contexts. The book explains how and why managers should combine marketing;

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Tourism Branding

in a marketplace. Tourism Branding: Communities in Action , the first volume in a new and exciting book series, considers a traditional;

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Unconscious Branding

what they do? Unconscious Branding takes the most brilliant and revolutionary concepts from cognitive science and applies them to how we market;

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