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Advertising to Children on TV

, there is a tension between freedom of speech rights and the harm that might be done to children through commercial messages. This book explores;

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Advertising to Children on TV

, there is a tension between freedom of speech rights and the harm that might be done to children through commercial messages. This book explores;

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Advertising and Popular Culture

popular culture, conveyed through the mass media. Reflecting current theories, this thoughtful critique uses excerpts from advertising campaigns;

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Contemporary Advertising

Advertising, it is known for its current examples, the author's ability to pull from real-world experiences, and the clear writing style. Taking a;

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Contemporary Advertising

Advertising, it is known for its current examples, the author's ability to pull from real-world experiences, and the clear writing style. Taking a;

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Advertising and Multilingual Repertoires

explores the interconnections between advertising and multilingualism from an applied linguistic perspective.;

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The Constitutional Protection of Freedom of Expression

simply protect individual liberty from state interference; it also protects the individual's freedom to communicate with others. It is the right;

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Introduction to Advertising

Offers an up to date overview of the full advertising process, starting from the brand as the originator of the marketing message and;

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Introduction to Advertising

Offers an up to date overview of the full advertising process, starting from the brand as the originator of the marketing message and;

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Social Issues of Advertising

Advertising is something which we are exposed to from a young age and which can affect us in many different ways. Centered around the;

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Guinness Book of Advertising

This guide to advertising from the 1920s to the present day includes special features on cartoons, World War II advertising, Guinness;

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Advertising as Multilingual Communication

globalized environment, from a communicative theory point of view, as well as from a close linguistic analysis of some major advertising campaigns;

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Advertising as Multilingual Communication

globalized environment, from a communicative theory point of view, as well as from a close linguistic analysis of some major advertising campaigns;

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Australian Women in Advertising in the Twentieth Century

-driving, young-ish man, but women have worked in Australian advertising agencies from the first years of the modern industry, and today they;

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Advertising

The book covers advertising from top to bottom, including the history and development of the advertising industry, the academic thinking;

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Commercial Advertising (Rle Advertising)

illustrate, with examples described from actual practice, the theories propounded. The business of Advertising still suffers from the prejudices;

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Feminist Perspectives on Advertising

Advertising, edited by Kim Golombisky and Peggy Kreshel. In this new collection, contributors write from a variety of perspectives, including Black;

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Feminist Perspectives on Advertising

Advertising, edited by Kim Golombisky and Peggy Kreshel. In this new collection, contributors write from a variety of perspectives, including Black;

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Ads, Fads And Consumer Culture

Expanded and updated from the successful first edition, Ads, Fads, and Consumer Culture, Second Edition looks at marketing strategies, sex;

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The insiders' guide to advertising

Craig Mawdsley and Bridget Angear have created a concise and enjoyable guide to the advertising industry. Drawing from their decades;

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Advertising and Multilingual Repertoires: From Linguistic Resources to Patterns of Response

Advertising and Multilingual Repertoires explores advertising from the perspective of multilingual audiences. Santello introduces the key;

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Advertising in Practice

represents a guest lecture from a qualified, talented, and unique member of the advertising community. Readers learn about each professional's;

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The Handbook of International Advertising Research

This timely handbook brings academic excellence to international advertising research in the form of 28 contributions from over 40 leading;

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Advertising and Multilingual Repertoires: From Linguistic Resources to Patterns of Response

Advertising and Multilingual Repertoires explores advertising from the perspective of multilingual audiences. Santello introduces the key;

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Planning for Power Advertising

powerful creative expression. Rich in cases from the evolving Indian context, Planning for Power Advertising offers an understanding of how;

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Commercial Advertising

illustrate, with examples described from actual practice, the theories propounded. The business of Advertising still suffers from the prejudices;

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Advances in Advertising Research (Vol. XI)

alternative advertising formats, renowned scholars from around the globe contribute state-of the-art research on these issues in 23 chapters. Advances;

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