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Advances in Corporate Branding

This prestigious edited collection of articles from the Journal of Brand Management discusses the impact of research on our understanding;

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Corporate Brand Design

full process of corporate brand design management, making the book suitable recommended reading for a broad range of modules and disciplines.;

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Corporate Brand Design

full process of corporate brand design management, making the book suitable recommended reading for a broad range of modules and disciplines.;

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Taking Brand Initiative

-customer and the HR significance of brands company-to-employee. It places the management of brands at the senior level of management as it radiates;

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Business-To-Business Brand Management

reviews of relevant studies, original research reports, and in-depth implications for the following B2B brand management issues: Building a Strong;

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Corporate Image upon Points-of-Marketing at St. Patrick's Int. College

research gives recommendations for better management of points-of-marketing.A positivist approach was adopted in order to measure perceptions;

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The Corporate Brand

Regardless of the service or products it provides, a company's corporate brand is responsible for its image and reputation in the minds;

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Trust the Brand - Corporate Reputation Management in Private Banking

stakeholder communication and interaction has to respect the needs of all parties involved. Reputation management is the total of concepts, processes;

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Brand Leveraging

Im Hinblick auf das zunehmende Gewicht der Marke als entscheidender Erfolgsfaktor nimmt das Corporate Brand Management fur Unternehmen eine;

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Advances in Chinese Brand Management

This book includes a fascinating range of up-to-date articles on China from the Journal of Brand Management that marshal research and;

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The Global Corporate Brand Book

The corporate brand can be considered as the definition of the company. This book by a leading practitioner explores the connections;

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Create a Brand That Inspires

culture and guided by top management, employees will build brand value in all their actions and interactions every day. Create a Brand That;

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Create a Brand That Inspires

culture and guided by top management, employees will build brand value in all their actions and interactions every day. Create a Brand That;

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Foundations of Corporate Heritage

in practice. It will be important supplementary reading for students, practitioners and specialists in corporate marketing brand management and;

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Global Brand Integrity Management

The integrity of products and brands is at the core of successful global business. Yet, chances are your management strategy does not;

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Employer Branding

Employer branding and functioning crisis management are very important tools for corporate success but are also crucial factors in a;

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Corporate Brand Personality

Corporate Brand Personality addresses the increasing need for organizations to refocus and realign their corporate culture in order to;

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Corporate Brand Personality

Corporate Brand Personality addresses the increasing need for organizations to refocus and realign their corporate culture in order to;

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Brand Psychology

hidden processes behind why certain brands command our loyalty, trust and - most importantly - disposable income. Reputation management authority;

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Managing Brands

Managing Brand: a contemporary perspective takes a fresh new look at brand management and strategy and the pivotal role of branding;

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The Rational Homo Psychologicus

consultant, starts by decoding some of the most popular misconceptions in the field of brand management-Corporate Identity, Brand Valuation, and;

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Brand Management

corporations. This textbook provides an introduction to brand management that can be applied to all these types of organizations. Using story-telling;

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The New Strategic Brand Management

professionals and postgraduate students to understand and overcome the challenges of brand management and strategy today, written by the leading;

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Corporate Strategies under International Terrorism and Adversity

, global supply chain management and brand portfolio challenges. The book concludes by outlining future challenges and with a discussion of the;

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How to Manage and Measure Employer Branding

Years ago employer branding was assumed to be a short-lived trend of human resource management but over the recent years it has become;

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Living the Brand

, Living the Brand shows you how to make this happen, through research, training, communication, management and review. It examines the nature;

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Strategic Brand Management

Brand management is the planning and analysis of the perceived image of a brand in the market. The most important aspect of any brand;

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