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Trust the Brand - Corporate Reputation Management in Private Banking

, preserve, improve and defend reputation systematically. Private banking is a highly sensitive and trust requiring business. A strong bank brand and;

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Brand Psychology

hidden processes behind why certain brands command our loyalty, trust and - most importantly - disposable income. Reputation management authority;

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Banking for Family Business

. The text covers a wide spectrum of topics, including the ways family bankers really work, the relations between private banking and corporate;

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Corporate Branding in Facebook Fan Pages

. Considering that reputation is essentially the long-term image of a brand, we suggest strategies for improving this image in the short term by;

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A Short Guide to Reputation Risk

potential liability, damage to reputation can be costly. In the private sector loss of investor confidence can dent corporate value; in the public;

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A Short Guide to Reputation Risk

potential liability, damage to reputation can be costly. In the private sector loss of investor confidence can dent corporate value; in the public;

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The Global Corporate Brand Book

The corporate brand can be considered as the definition of the company. This book by a leading practitioner explores the connections;

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The Corporate Brand

Regardless of the service or products it provides, a company's corporate brand is responsible for its image and reputation in the minds;

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Corporate Brand Personality

brand reputation through all areas of the business. Incorporating a complete strategy from start to finish, this book will help the reader build;

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Corporate Brand Personality

brand reputation through all areas of the business. Incorporating a complete strategy from start to finish, this book will help the reader build;

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Corporate Reputation

Reputation is a strategic asset for all companies. Businesses with a good reputation are able to stand out, attracting the attention;

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Sales Management Control Strategies in Banking

Florian Mueller empirically investigates how retail, private, and corporate banking institutions need to set up their sales management;

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How to Measure and Manage Your Corporate Reputation

The issue of brand has overshadowed that of reputation. It has been fashionable to re-brand, spend a lot of money on advertising and hope;

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Investment Banking For Dummies

: Strategies for different types of risk management: market, credit, operating, reputation, legal, and funding The key investment banking operations;

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The New Strategic Brand Management

professionals and postgraduate students to understand and overcome the challenges of brand management and strategy today, written by the leading;

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Corporate Communication through Social Media: Strategies for Managing Reputation

developments in corporate and organizational communication and examines the consequent implications for reputation management. The book takes a;

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CSR in Practice

for effective CSR pursuit. CSR is here for the long haul. Its neglect, particularly in the boardroom, undermines corporate reputation.

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Corporate Communication through Social Media

developments in corporate and organizational communication and examines the consequent implications for reputation management. The book takes a;

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Reputation Management

Reputation is the most complex asset of an organization. Despite the call for consistent management of corporate reputation comprehensive;

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Business-To-Business Brand Management

reviews of relevant studies, original research reports, and in-depth implications for the following B2B brand management issues: Building a Strong;

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Building Corporate Identity, Image and Reputation in the Digital Era

perspectives as they relate to brand management, corporate reputation, marketing communications, social media, smart technology, experiential and;

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Advances in Corporate Branding

This prestigious edited collection of articles from the Journal of Brand Management discusses the impact of research on our understanding;

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The New Strategic Brand Management

Adopted internationally by business schools, MBA programmes and marketing practitioners alike, The New Strategic Brand Management is simply;

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New Strategic Brand Management

Adopted internationally by business schools, MBA programmes and marketing practitioners alike, The New Strategic Brand Management is simply;

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The Vulnerability of Corporate Reputation

focuses on the traditional topic of reputation risk management, the process of reputation, reputational excellence and examines leaders whose;

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Banking, Capital Markets and Corporate Governance

Banking, Capital Markets and Corporate Governance explores the fragility of the banking system, corporate governance, and the increasing;

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The World of Private Banking

This is a full and authoritative account of the history of private banking, beginning with its development in conjunction with the world;

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