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Connected Strategy: Building Continuous Customer Relationships for Competitive Advantage

break your existing trade-offs between superior customer experience and low cost? This is the promise of a connected strategy. New forms;

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Marketing Strategies for Competitive Advantage

building relationships with customers.Features:Includes a chapter on relationship marketing and competitive advantage.Examples;

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Tilt: Shifting Your Strategy from Products to Customers

Shift your strategy downstream. Why do your customers buy from you rather than from your competitors? If you think the answer is your;

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The Relationship Economy

a less connected society. We have dramatically evolved away from face-to-face communication, and the skill of building rapport;

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Total Customer Value Management

(Total CVM). Total CVM teaches how to align the entire company to the Customer. Business strategy flows from the Customer strategy, and the;

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Building Sustainable Competitive Advantage: Through Executive Enterprise Leadership

In Building Sustainable Competitive Advantage Dhirendra Kumar shows how the Enterprise Excellence (EE) philosophy is a holistic approach;

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Competitive Advantage of Customer Centricity

This book presents strategies that put the customer at the center of an enterprise. It elaborates on the reasons for viewing customers as;

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Essence Competitive Strategy

unique framework for developing viable competitive strategies using two interrelated matrices: the customer matrix, and the producer matrix.;

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Strategic Marketing

marketplace. The author examines many components of a market-driven strategy, including technology, customer service, customer relationships, pricing;

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Strategic Marketing

marketplace. The author examines many components of a market-driven strategy, including technology, customer service, customer relationships, pricing;

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Strategic Marketing

marketplace. The author examines many components of a market-driven strategy, including technology, customer service, customer relationships, pricing;

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Customer Capitalism

Blending the hot topics of new technology, market spaces, competitive strategy and customer behaviour, Customer Capitalism stands;

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Services Marketing

to implement service strategies for competitive advantage across industries. Hence, frameworks for customer-focused management, and;

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Creating Customer Value Through Strategic Marketing Planning

Creating and delivering superior customer value is essential for organizations operating in today's competitive environment. This applies;

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Creating Customer Value Through Strategic Marketing Planning

Creating and delivering superior customer value is essential for organizations operating in today's competitive environment. This applies;

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What's Your Competitive Advantage?

This business book is great for leaders, middle managers and entrepreneurs interested in the following categories; STRATEGY;

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Customer Obsessed

through the lens of the cloud to bring you a cutting-edge handbook for customer experience. Cloud technology has been hailed as a game-changer;

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Methods of Measuring the Added Value of Facility Management for Generating Competitive Advantage

The example of a tangible shopping experience clearly demonstrates that a customer journey in terms of operational excellence is closely;

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Creating Competitive Advantage

The economic environment is global, highly sophisticated and in continuous fast flux. The challenge for business leaders, executives and;

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Strategy and Business Process Management

Process Management (BPM). It describes how BPM treats processes as a portfolio of strategic assets that create and deliver customer and;

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Crafting Customer Experience Strategy

organizations deliver and what consumers say they actually receive. Crafting Customer Experience Strategy: Lessons from Asia looks at how Customer;

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Strategic Conversations

book, J.-C. Spender and Bruce Strong provide a guide for building entrepreneurial workforces through carefully designed conversations between;

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Strategic Conversations

book, J.-C. Spender and Bruce Strong provide a guide for building entrepreneurial workforces through carefully designed conversations between;

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Building a Customer Service Culture

customer service is a bigger differentiator today than it was twenty years ago. Customers are hungry for good service; they are hungry to establish;

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Building a Customer Service Culture

customer service is a bigger differentiator today than it was twenty years ago. Customers are hungry for good service; they are hungry to establish;

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Speaking Frankly About Customer Relationship Management

together towards the goal of building customer relationships through meaningful interactions that make the customer feel rewarded for doing;

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Digital Disciplines

Leverage digital technologies to achieve competitive advantage through market-leading processes, products and services, customer;

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