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Branding Chinese Mega-Cities

in city branding; the 'societal forces' that impact the city branding process; the way cities compete internationally; and how mega-cities build;

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The Political Economy of City Branding

discussed. The core message of the book is that cities should apply the tools of city branding in their industrial promotion and specialization;

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Branding the Nation, the Place, the Product

markets around the globe. Places such as cities or regions, countries and nations attempt to acquire visibility through branding. Geographical;

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Branding the Nation, the Place, the Product

markets around the globe. Places such as cities or regions, countries and nations attempt to acquire visibility through branding. Geographical;

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Wish You Were Here

of consumer products as well as the major differences and challenges. The book is for anyone who enjoys cities, branding or both.Julian Stubbs is an;

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Destination Branding

This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an;

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International Place Branding Yearbook 2011

The second annual volume of the International Place Branding Yearbook; this collection looks at the case for applying brand and marketing;

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International Place Branding Yearbook

This third annual volume of the International Place Branding Yearbook looks at the case for applying brand and marketing strategies to the;

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City Branding and Promotion

This book explores theoretical concepts of strategic promotion and place branding in cities. It outlines the issues associated with;

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City Branding and Promotion

This book explores theoretical concepts of strategic promotion and place branding in cities. It outlines the issues associated with;

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International Place Branding Yearbook 2010

The International Place Branding Yearbook 2010 examines the case for applying brand and marketing strategies and tactics to the economic;

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How to Brand Nations, Cities and Destinations: A Planning Book for Place Branding

Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national;

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Public Branding and Marketing

This edited volume details public branding and marketing from a global, comparative perspective. Place branding and marketing practices are;

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Political Branding in Cities

Branding is ubiquitous, yet its workings in politics are still untheorized. Drawing on the experiences of three cities on three continents;

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Political Branding in Cities

Branding is ubiquitous, yet its workings in politics are still untheorized. Drawing on the experiences of three cities on three continents;

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Online Place Branding

marketing and tourism research, this book examines the online place branding of Hong Kong, one of the most visited cities and well-known spots;

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Destination Brands

This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an;

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Destination Branding

destinations - from individual cities to entire countries - are adopting branding strategies similar to those of leading household brand names in an;

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Destination Branding

destinations - from individual cities to entire countries - are adopting branding strategies similar to those of leading household brand names in an;

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Handbook on Place Branding and Marketing

Place branding as an academic field is both challenging and under explored. In the face of an ever-expanding global urban population, this;

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Entrepreneurial Innovation and Economic Development in Dubai and Comparisons to Its Sister Cities

Since the turn of the century, the world has been in pursuit of more established economic cities. Differences in governmental policy has;

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Entrepreneurial Innovation and Economic Development in Dubai and Comparisons to Its Sister Cities

Since the turn of the century, the world has been in pursuit of more established economic cities. Differences in governmental policy has;

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Branding Cities

Fierce competitiveness between established and emerging major cities, such as Berlin, London, Shanghai and Sydney, has led to a pressure to;

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Branding Cities

Fierce competitiveness between established and emerging major cities, such as Berlin, London, Shanghai and Sydney, has led to a pressure to;

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City Brand Image

branding has been to stage large events, also known as flagship events, with the hopes to contribute to city image change. However, as cities;

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Creating Cities/Building Cities

, influencing the situation, perception and competitiveness of their cities. Whether the objective is branding, re-vitalization of the economy;

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American Cities and the Politics of Party Conventions

, conventions themselves have changed significantly in terms of how they are recruited, implemented, and paid for. American Cities and the Politics;

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