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Cross-Cultural Brand Personality and Brand Desirability

This research proposes and empirically tests the impact of brand personality dimensions on brand desirability in a cross-cultural context;

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Strategic Brand Management

Brand management is the planning and analysis of the perceived image of a brand in the market. The most important aspect of any brand;

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Strategic Brand Management

Brand management is the planning and analysis of the perceived image of a brand in the market. The most important aspect of any brand;

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Brand Management

Brand management is a field of marketing that deals with the analysis and planning of the perception of a brand in the market. One of the;

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The Brand Beside The Brand

The Brand Beside the Brand is een boek van Larita Shelby;

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Brand Communities

Branding, Communities und ihr theoretischer BezugsrahmenBrand CommunitiesBrand-Community-QualitätDas Brand-Community;

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Create the Perfect Brand

success of your business but aren't sure where to start? This book, written by enthusiastic experts, will help you to maximize your brand, even;

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Building Brand Value the Playboy Way

Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive;

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Brand identity: The Must have guide on Branding, Brand Strategy & Brand Development. Craft and design a Irresistible story brand business

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Global Brand Strategy

, Earthspeak, and author of Brand New Justice ). His analyses are accurate and enlightening, explained in a clear concise fashion without being unduly;

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Max Brand Omnibus

Max brand omnibus;

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Essential Brand Book

Powerful brand management is as vital for a niche entrepreneur, small business or charity as it is for a multinational corporation. Any;

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Brand Meaning Management

Establishing, expanding and leveraging brand meaning is critically important yet exceedingly complex. Successful brand meaning management;

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BRAND EQUITY

The value of a brand is acknowledged only when a consumer is happy and satisfied using it. Hence, recognition and praise enhance the brand;

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Brand Stretch

Stretching the Brand offers practical and actionable advice on how to extend successful brands into new areas without losing sight of the;

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Jamtracks 2 For Drummer - Brand Dirk -

Jamtracks 2 For Drummer - Brand Dirk -;

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Jamtracks 3 For Drummer - Brand Dirk -

Jamtracks 3 For Drummer - Brand Dirk -;

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Pocket Rhythms For Drums - Brand Dirk -

Pocket Rhythms For Drums - Brand Dirk -;

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Brand Identity Factors

create brand identity from a Muslim perspective in order to attract Muslim consumers. Therefore, this research aims to find a set of brand;

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I Am My Brand

I Am My Brand provides achievable techniques and tools for women to build their personal brand. This is an essential step-by-step guide to;

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Impact of Marketing Communication and Price Deals on Brand Equity

The brand equity adds to the value assigned to a product or service by an organization. It provides mean to the financial value of the;

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The Brand Mapping Strategy

If You Don't Define Your Brand, Someone Else Will Define It for You Sharing hard-earned insights, advice, and best practices, brand and;

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Consumer Brand Relationships

Consumer Brand Relationships further advances the understanding of consumers' relationships with brands. The book discusses what brand;

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Fostering Brand Community Through Social Media

This book focuses on building and maintaining brand community in the emerging, dynamic space of social media. A theoretical model;

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Vertical Brand Portfolio Management

Diederich Bakker develops a comprehensive planning process that can guide brand manufacturers in assessing the internal and external;

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Future Drumming Here And Now - Brand Dirk -

Future Drumming Here And Now - Brand Dirk -;

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Brand Management

For more than three decades it has been argued that the brand is an important value creator and should be a top management priority;

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