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Ambush Marketing and Brand Protection

), this book gives comprehensive and detailed coverage of ambush marketing. Also considered are the areas of law which can be used to prevent;

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Ambush Marketing in Sports

, with international sponsorship and branding properties worth many millions of dollars. Ambush Marketing in Sports is the first book to offer;

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Ambush Marketing in Sports

, with international sponsorship and branding properties worth many millions of dollars. Ambush Marketing in Sports is the first book to offer;

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Ambush Marketing Toolkit

ambush marketing goes on at all levels of the sponsorship industry, from small charities to industry associations, festivals and the Soccer World;

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Rising Star Ambush Marketing

, Christian-Albrechts-Universitat Kiel (Marketing), Sprache: Deutsch, Abstract: Ambush Marketing im Rahmen der Kommunikationspolitik von Unternehmen;

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Ambush-Marketing als Kommunikationsinstrument

den Pflichten eines offiziellen Sponsors gerecht zu werden. Die Entwicklung des Ambush- Marketing lasst sich auf den seit den 1990er Jahren;

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Sports Marketing and the Psychology of Marketing Communication

date, including sponsorship, ambush marketing, identification, endorsements, basking in reflected glory, and licensing. Many of the topics that;

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Sports Marketing and the Psychology of Marketing Communication

date, including sponsorship, ambush marketing, identification, endorsements, basking in reflected glory, and licensing. Many of the topics that;

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Bescherming tegen ambush marketing

Het verschijnsel van ambush marketing is de laatste jaren niet onopgemerkt gebleven. Bedrijven proberen op vaak ludieke wijze aan te haken;

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Bescherming tegen ambush marketing

Het verschijnsel van ambush marketing is de laatste jaren niet onopgemerkt gebleven. Bedrijven proberen op vaak ludieke wijze aan te haken;

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Global Sport Marketing

marketing vehicle, combined with the growing knowledge and emerging practical realities around ambush marketing, inspired this team of distinguished;

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Marketing Mess to Brand Success

Marketing Manager's Guide to Successful Brand Marketing Scott Miller offers tangible insights and practical steps to make sure your;

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Luxury Lies & Marketing

Uncovers the truth about luxury brand marketing and shows that like any other commercial brand, they manipulate and influence their;

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Social Marketing

, and other corporations have embraced social and cause-related marketing as a way to connect with their customers. This vital book examines the;

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Social Marketing

, and other corporations have embraced social and cause-related marketing as a way to connect with their customers. This vital book examines the;

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Brand Positioning

. Unlike other textbooks, it has a unique focus on the relationship between branding, marketing and communications, exploring brand values, brand;

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Brand Positioning

. Unlike other textbooks, it has a unique focus on the relationship between branding, marketing and communications, exploring brand values, brand;

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Marketing Forms & Strategies

, ambush marketing, internet marketing, and e-marketing are some of the new forms for enticing/retaining customers. Authored by marketing experts;

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Building Brands Directly

Consumer brand manufacturers face growing challenges from fragmenting markets, escalating media costs, and declining advertising;

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Building Brands Directly

Consumer brand manufacturers face growing challenges from fragmenting markets, escalating media costs, and declining advertising;

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Integrated Brand Marketing And Measuring Returns

research and evaluation, how the component parts of integrated brand marketing are working. This book explores this criteria.;

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Marketing Strategies & Management

marketing, viral marketing, ambush marketing, and a host of other strategies and practices. This book examines the latest forms of marketing;

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Routledge Handbook of Sports Marketing

-brands, sponsorship, ambush marketing, fans and spectators, media, and ethics and development-and examines key topics such as;

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Sponsoring

. Auflage kommen aktuelle Entwicklungen, wie z.B. die Zunahme des Ambush Marketing im Sportsponsoring, hinzu. Neue Erkenntnisse bei der Integration;

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Brand Management

Building a powerful brand requires determining the tangible characteristics of the offerings that carry the brand name and the benefits the;

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Kellogg On Branding

strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written;

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Advances in National Brand and Private Label Marketing

The 2019 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting and discussing;

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