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Rising Star Ambush Marketing

, Christian-Albrechts-Universitat Kiel (Marketing), Sprache: Deutsch, Abstract: Ambush Marketing im Rahmen der Kommunikationspolitik von Unternehmen;

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Ambush Marketing Toolkit

Make the most of ambush marketing There is a myth that it's only major sponsors of huge events that get ambushed. The truth is that;

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Ambush Marketing in Sports

Ambush marketing is a strategy by which a company or organisation uses their marketing communications to associate themselves with an event;

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Ambush Marketing in Sports

Ambush marketing is a strategy by which a company or organisation uses their marketing communications to associate themselves with an event;

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Ambush-Marketing als Kommunikationsinstrument

den Pflichten eines offiziellen Sponsors gerecht zu werden. Die Entwicklung des Ambush- Marketing lasst sich auf den seit den 1990er Jahren;

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Ambush Marketing and Brand Protection

Ambush marketing is any attempt to create an unauthorised or false association with an event thereby interfering with the legitimate;

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Bescherming tegen ambush marketing

Het verschijnsel van ambush marketing is de laatste jaren niet onopgemerkt gebleven. Bedrijven proberen op vaak ludieke wijze aan te haken;

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Bescherming tegen ambush marketing

Het verschijnsel van ambush marketing is de laatste jaren niet onopgemerkt gebleven. Bedrijven proberen op vaak ludieke wijze aan te haken;

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Sports Marketing and the Psychology of Marketing Communication

date, including sponsorship, ambush marketing, identification, endorsements, basking in reflected glory, and licensing. Many of the topics that;

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Sports Marketing and the Psychology of Marketing Communication

date, including sponsorship, ambush marketing, identification, endorsements, basking in reflected glory, and licensing. Many of the topics that;

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Global Sport Marketing

marketing vehicle, combined with the growing knowledge and emerging practical realities around ambush marketing, inspired this team of distinguished;

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Sponsoring

. Auflage kommen aktuelle Entwicklungen, wie z.B. die Zunahme des Ambush Marketing im Sportsponsoring, hinzu. Neue Erkenntnisse bei der Integration;

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Catch a Rising Star

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North Star Rising

North Star Rising traces the impact Minnesotas politicians have had on national politics, from its first territorial governor, Alexander;

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Lone Star Rising

In Lone Star Rising, Robert Dallek offers a brilliant, definitive portrait of a great American politician. Based on seven years of research;

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Social Marketing

of recent global developments in social marketing a study comparing the effectiveness of a CRM program with that of ambush advertising a;

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Social Marketing

of recent global developments in social marketing a study comparing the effectiveness of a CRM program with that of ambush advertising a;

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Marketing Forms & Strategies

, ambush marketing, internet marketing, and e-marketing are some of the new forms for enticing/retaining customers. Authored by marketing experts;

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Marketing Strategies & Management

marketing, viral marketing, ambush marketing, and a host of other strategies and practices. This book examines the latest forms of marketing;

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Routledge Handbook of Sports Marketing

-brands, sponsorship, ambush marketing, fans and spectators, media, and ethics and development-and examines key topics such as;

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Sponsorship in Marketing

sponsorship portfolios measurement and evaluation ambush marketing managing relationships internal audiences public policy and legal issues Every;

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How to Become Network Marketing Superstar

star.This is probably the single most important eBook I have ever written because of the power of the information it contains. The;

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An Indecent Proposition

From a rising star who writes incredible historical romance ("Fallen Angel Reviews") comes a sinfully bold story of a wager that breaks all;

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