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Wine Management and Marketing Opportunities for Companies and Challenges for the Industry

This work highlights the new challenges facing the French wine industry and the issues that arise from it. Written on the basis of academic;

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Wine Tourism Destination Management and Marketing

The book provides a holistic approach to wine destination management and marketing by bringing together wine tourism research with research;

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Wine and Beer Tourism

considerations, sustainability, marketing and management challenges and opportunities for growth. This book is ideal for wine and beer enthusiasts;

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Management and Marketing of Wine Tourism Business

industry implications of theory. Researchers will find in this book a holistic analysis of research and cases relating to the management and;

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Wine, Food, and Tourism Marketing

rural regional development. The book presents destination management planning and marketing initiatives for specific markets that can be easily;

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Wine, Food, and Tourism Marketing

rural regional development. The book presents destination management planning and marketing initiatives for specific markets that can be easily;

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21st Century FMCG Consumer Marketing

consumers towards FMCG products. The book will highlight the paradigm shift in consumer mindset that has created challenges and opportunities for;

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Thirst for Wine - Inside China's Wine Industry: The Success Factors of Marketing Wine in China

market entrance be successfully managed and what are the main challenges when bringing wine to China? This book is an insiders' guide to;

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The Wine Value Chain in China

insights into the global dynamics of the wine industry, expanding the knowledge of academics, practitioners, and students on the growing demand for;

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The Market for Aquaculture Products

This book is a compilation of studies that explore opportunities for profitability for aquaculture practitioners through the creation and;

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Localizing Global Marketing Strategies

, consumer management, and joint ventures, this book is ideally designed for administrators, marketers, managers, executives, entrepreneurs, industry;

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Localizing Global Marketing Strategies

, consumer management, and joint ventures, this book is ideally designed for administrators, marketers, managers, executives, entrepreneurs, industry;

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Lateral Management

This book highlights lateral management as the answer to the strategic opportunities and challenges posed by digital transformation;

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Lateral Management

This book highlights lateral management as the answer to the strategic opportunities and challenges posed by digital transformation;

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Digital Wine

market and sell their product. It examines the interventions, invention and opportunities brought about by QR codes for the wine industry. It;

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Luxury Wine Marketing: The art and science of luxury wine branding

definition and history of luxury wine, the authors then explain the unique business model and consumer segments for luxury wine, before outlining;

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Noncommercial, Institutional, and Contract Foodservice Management

foodservice industry and its key players, guidelines for financial planning, menu management, cost controls and marketing. Features the latest;

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Statistical Process Control for the Food Industry

in the food industry globally. Statistical Process Control for the Food Industry: A Guide for Practitioners and Managers explores the;

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Marketing and Managing Tourism Destinations

operations of destination management organizations (DMOs), how they conduct business, major opportunities, challenges and issues they face to compete;

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Marketing and Managing Tourism Destinations

operations of destination management organizations (DMOs), how they conduct business, major opportunities, challenges and issues they face to compete;

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Business Chemistry

in the Chemical Industry presents a solution-oriented approach to the key topics of strategic and innovation management, business model;

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Agile Business Leadership Methods for Industry 4.0

environments created by Industry 4.0. The book will also examine current challenges and opportunities for organizations and how setting companies up;

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Case Studies on Food Experiences in Marketing, Retail, and Events

is an excellent resource for industry professionals in the food and beverage sectors, including those who work in marketing, communication;

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Sports Marketing

. This textbook supports sports marketing students as they learn about the challenges and opportunities that are specific to the global sports;

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Tourism Marketing for Small Businesses

overlook this significant sector of the industry and focus instead on the larger multinational companies. This unique text focuses on the;

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Tourism Marketing for Small Businesses

overlook this significant sector of the industry and focus instead on the larger multinational companies. This unique text focuses on the;

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Auto Brand

, safety issues and ever-growing competition, have all provided significant business challenges for the automotive industry. Many car manufacturers;

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