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Thirst for Wine - Inside China's Wine Industry: The Success Factors of Marketing Wine in China

competition, policies and regulations as well as entry barriers. The thirst for wine prevails, and this book will leverage your momentum.;

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The Wine Value Chain in China

information on China and its role as a relevant player in the international wine industry, both as supplier and consumer. The book provides new;

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Inside the Chinese Wine Industry

China is projected to become the 2nd most valuable market for wine in the world by 2020. One recent study concluded that 96% of young;

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Wine Positioning: A Handbook with 30 Case Studies of Wine Brands and Wine Regions in the World

This book introduces readers to the concept and implementation of positioning techniques in the context of the wine industry. Featuring 30;

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Wine Tourism Destination Management and Marketing

perspective. The book combines fresh research approaches with international industry examples and case studies in the following key topics;

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Wine, Food, and Tourism Marketing

rural regional development. The book presents destination management planning and marketing initiatives for specific markets that can be easily;

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Wine, Food, and Tourism Marketing

rural regional development. The book presents destination management planning and marketing initiatives for specific markets that can be easily;

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Luxury Wine Marketing: The art and science of luxury wine branding

definition and history of luxury wine, the authors then explain the unique business model and consumer segments for luxury wine, before outlining;

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American Wine Economics

The U.S. wine industry is growing rapidly and wine consumption is an increasingly important part of American culture. American Wine;

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Management and Marketing of Wine Tourism Business

. Addressing the evolving nature of the wine tourism industry and market, the book brings in new research streams and technology advances such as;

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World Of Niagara Wine

motor for the region. The original research in this book celebrates and critiques the local wine industry and situates it in a complex web;

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Virginia Wine

regions. Virginia’s wine industry now accounts for nearly $1 billion in annual sales, with more than 275 wineries growing more than thirty;

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World'S Wine Markets

This absorbing book examines the period of massive structural adjustment taking place in the wine industry. For many centuries wine;

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U.S. Wine Industry

Global wine production totaled roughly 27 billion liters in 2012. The European Union (EU) dominates world production, accounting for nearly;

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Food, Wine and China

visitors. This book specifically focuses on the demand for food and wine tourism experiences by Chinese tourists, which in recent years has become;

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Wine Marketing

invaluable guide for everyone in the field.;

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Wine Marketing

invaluable guide for everyone in the field.;

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The Worlds Wine Markets Globalization at Work

This absorbing book examines the period of massive structural adjustment taking place in the wine industry. For many centuries wine;

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Contemporary Wine Studies

of terroir, the nature of protected wine designations, the pricing of wine and the different motivations for buying and consuming wine. It considers;

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Contemporary Wine Studies

of terroir, the nature of protected wine designations, the pricing of wine and the different motivations for buying and consuming wine. It considers;

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Digital Wine

market and sell their product. It examines the interventions, invention and opportunities brought about by QR codes for the wine industry. It;

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Wine and Identity

industries for the first time. It takes a global approach, drawing on research studies from around the world including old and new world wine regions;

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Wine Brands: Success Strategies for New Markets, New Consumers and New Trends

This practical new book is written by a leading wine industry expert, in an easy and accessible style. Illustrated with many case studies;

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Exploring Wine

The essential wine reference for food and wine aficionados, students, and professionals Written by the experts who train today's leading;

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Toward a Sustainable Wine Industry

sustainable wine industry, including production methods, recycling efforts, customer behavior, sustainable business practices, and more. The wine;

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Wine Management and Marketing Opportunities for Companies and Challenges for the Industry

This work highlights the new challenges facing the French wine industry and the issues that arise from it. Written on the basis of academic;

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Wine Wars

revenge of the terroirists to save wine's soul. But it won't be easy as wine expands to exotic new markets such as China and the very idea;

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