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Wine Tourism Destination Management and Marketing
The book provides a holistic approach to wine destination management and marketing by bringing toget;...
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Wine Marketing
Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus ;...
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Wine Marketing
Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus ;...
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Luxury Wine Marketing: The art and science of luxury wine branding
Wine has been considered a luxury product since the time of the ancient Egyptians, and today is cove;...
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Wine, Food, and Tourism Marketing
Get the advantage you need to compete in the worldwide food and wine tourism marketplace! Wine, ;...
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Wine, Food, and Tourism Marketing
Get the advantage you need to compete in the worldwide food and wine tourism marketplace! Wine, ;...
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The Wine Value Chain in China
The Wine Value Chain in China: Global Dynamics, Marketing and Communication in the Contemporary ;...
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Management and Marketing of Wine Tourism Business
This book links research in wine marketing/management and wine tourism, offering international and m;...
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Wine and Identity
In an increasingly competitive global market, winemakers are seeking to increase their sales and win;...
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Wine Positioning: A Handbook with 30 Case Studies of Wine Brands and Wine Regions in the World
This book introduces readers to the concept and implementation of positioning techniques in the cont;...
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Wine Marketing and Sales, Third Edition
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Contemporary Wine Studies
The purchase and consumption of wine, whether in hospitality environments or domestic settings, has ;...
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Contemporary Wine Studies
The purchase and consumption of wine, whether in hospitality environments or domestic settings, has ;...
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Wine and the Vine
Wine and the Vine provides an introduction to the historical geography of viticulture and t;...
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Thirst for Wine - Inside China's Wine Industry: The Success Factors of Marketing Wine in China
China is turning into one of the world's largest, most lucrative food and beverage markets. Especial;...
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World Of Niagara Wine
The World of Niagara Wine is a transdisciplinary exploration of the Niagara wine industry. In the fi;...
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Wine Management and Marketing Opportunities for Companies and Challenges for the Industry
This work highlights the new challenges facing the French wine industry and the issues that arise fr;...
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Exploring Wine
The essential wine reference for food and wine aficionados, students, and professionals Written by t;...
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An Analytical Comparison of Wine Marketing Concepts
Though the traditions of vine- and wine culture date back for several centuries, numerous new trends;...
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Social Impact of Wine Marketing
This book is inspired by the term digiwine, a neologism referring to the production and/or marketi;...
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Digital Wine
This book explores the way in which QR codes (Quick Response codes) can help the wine industry facil;...
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International Business of Wine
Numerous books have been written about the subject of wine, but this book stands out because it disc;...
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The Shape of Wine
Grape wine has been produced for at least 4,000 years, having been aged, stored and transported in e;...
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The Shape of Wine
Grape wine has been produced for at least 4,000 years, having been aged, stored and transported in e;...
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World'S Wine Markets
This absorbing book examines the period of massive structural adjustment taking place in the wine in;...
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Wine and Beer Tourism
Wine and beer tourism have in recent times become popular niche segments of culinary tourism and are;...
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