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Social Impact of Wine Marketing

sales of wine. This book analyzes the use of digital alcohol marketing, the reasons for it, the role of regulation, and its social impact;

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Management and Marketing of Wine Tourism Business

; social media, customer empowerment and engagement, co-creation, social / responsible marketing and wine consumption. Each section includes an;

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Contemporary Wine Studies

underpinned by a discourse of wine appreciation. It can be seen as a multi-sensory and symbolically status-rich activity framed by historical, social;

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Contemporary Wine Studies

underpinned by a discourse of wine appreciation. It can be seen as a multi-sensory and symbolically status-rich activity framed by historical, social;

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The Wine Value Chain in China

wine in China. Special attention is paid to the supply and demand changes, their impacts on Western wine supply chains, and new;

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Wine Tourism Destination Management and Marketing

The book provides a holistic approach to wine destination management and marketing by bringing toget;...

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Wine and Beer Tourism

tourists to explore new countries and regions. This book explores how the emergence of these segments impact on the overall development of tourism;

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Wine Marketing

Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus ;...

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Wine Marketing

Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus ;...

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Luxury Wine Marketing: The art and science of luxury wine branding

Wine has been considered a luxury product since the time of the ancient Egyptians, and today is cove;...

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Wine, Food, and Tourism Marketing

Get the advantage you need to compete in the worldwide food and wine tourism marketplace! Wine, ;...

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Wine, Food, and Tourism Marketing

Get the advantage you need to compete in the worldwide food and wine tourism marketplace! Wine, ;...

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Thirst for Wine - Inside China's Wine Industry: The Success Factors of Marketing Wine in China

fashionable as a symbol of social status. This trend is very likely to continue as wine consumption is closely related to income and China's emerging;

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Wine Positioning: A Handbook with 30 Case Studies of Wine Brands and Wine Regions in the World

This book introduces readers to the concept and implementation of positioning techniques in the cont;...

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World Of Niagara Wine

production, and the final section examines the social and cultural ramifications of Niagara's increasing reliance on grapes and wine as an economic;

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World'S Wine Markets

countries has risen dramatically over the past decade. The World's Wine Markets includes an in-depth look at the growth and impact of New World;

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The Worlds Wine Markets Globalization at Work

countries has risen dramatically over the past decade. The World's Wine Markets includes an in-depth look at the growth and impact of New World;

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Wine and Identity

In an increasingly competitive global market, winemakers are seeking to increase their sales and win;...

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Marketing Research

a new chapter on Netnography and new and increased coverage of the digital aspects of marketing research and the impact of social media and;

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Wine and the Vine

Wine and the Vine provides an introduction to the historical geography of viticulture and t;...

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The Shape of Wine

considers the advantages and weaknesses of their construction, designs and labels, methods of shipment and storage, as well as their impact on;

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The Shape of Wine

considers the advantages and weaknesses of their construction, designs and labels, methods of shipment and storage, as well as their impact on;

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Social Marketing

Learn what marketing practices can positively impact behavior The success of the application of commercial marketing practices to change;

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Managing Wine Quality

likely future technologies.Part one of the second volume Oenology and wine quality opens with chapters reviewing the impact;

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Wine Marketing and Sales, Third Edition

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Wine, Terroir and Utopia

, political, cultural, social and geological - and in doing this challenge many of our deeply-held responses to utopia. Drawing on an impressive range;

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Advances in Digital Marketing and eCommerce

marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, branding on;

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