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This is the first book written on direct marketing, which is still the one that all the others are measured against. -0 Jim Kobs, Chairman;
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-- all phenomenally successful at borrowing direct marketing strategies from the world of mail-order, TV infomercials, etc., to use in 'ordinary;
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marketing methods, this marketing masterplan delivers a short list of radically different, little-known, profit-proven direct mail strategies for;
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authority on direct marketing execution, but is also widely appreciated for its engaging, no-nonsense style. The latest edition takes the book into;
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Marketing Cookbook you will acquire the skill and knowledge needed to create successful direct marketing programs that garner profitable responses;
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Marketing Cookbook you will acquire the skill and knowledge needed to create successful direct marketing programs that garner profitable responses;
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guru Dan Kennedy can take you there. Dan and his elite team of consultants--all phenomenally successful at borrowing direct marketing;
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Now in its seventh edition, this popular textbook has been developed to help students learn, understand and practice all of the elements;
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methods and metrics that online, direct, and brand marketers have employed for years so that you can develop, implement, and measure successful;
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Marketing, Third Edition , shows you how to combine database technology with innovative direct marketing methods to first identify, and then profit;
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why do some non-digital means of direct marketing still remain so powerful? Alan Tapp's successful text has long been a leading;
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Re-issuing this successful book in its seventh edition the author starts with an overview of basic marketing concepts and their;
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Re-issuing this successful book in its seventh edition the author starts with an overview of basic marketing concepts and their;
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Exploring Direct & Customer Relationship Marketing, Second Edition offers an invaluable insight into the world of direct and relationship;
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In Successful Marketing Strategies for Nonprofit Organizations, Second Edition, nonprofit marketing guru Barry J. McLeish shares everything he's learned;
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Fact: More commerce and wealth is created by direct mail than by any other media (true before the internet and true now) Reported in 2013;
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masters students in marketing management classes, Essentials of Marketing Management builds on the successful earlier edition to provide a solid;
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masters students in marketing management classes, Essentials of Marketing Management builds on the successful earlier edition to provide a solid;
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Covering topics such as direct marketing, interactive communication, database management and management of a direct marketing campaign;
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This seventh edition of Marketing Communications provides both a rich source of theory and an invaluable insight into how brands create;
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theory behind it through a range of exciting case studies. Now in its second edition, Successful Tourism Marketing, also offers practical;
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powerful techniques available to skilled direct marketers. Fully updated for this new edition to reflect the impact of the Internet on marketing;
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The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information;
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Field marketing can be differentiated from all other marketing activities because it is face-to-face direct marketing. Field marketing;
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that you don't have to dig for the information you need. Much of this long-awaited seventh edition contains brand new chapters and a new;
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that you don't have to dig for the information you need. Much of this long-awaited seventh edition contains brand new chapters and a new;
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