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Based on the hottest, most in-demand seminar offered by the legendary story master Robert McKee -- Storynomics translates the lessons;
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Storynomics - Story-Driven Marketing in the Post-Advertising World is a brilliant book that's destined to send shockwaves through the;
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An inside story of local, regional and global advertising in the Middle East. Grounded in empirical research and theories, this book;
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An inside story of local, regional and global advertising in the Middle East. Grounded in empirical research and theories, this book;
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transforming campaigning and communications in political systems around the world. The author illustrates how the use of social, digital and mobile;
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Challenges - Global learning in a globalised world. Advertising and Marketing is een boek van Schoeningh Verlag Im;
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Marketing Communications, by Rossiter and Bellman, is the definitive new text in the field. It is the only textbook in marketing;
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Modern marketing and advertising deeply influence the way we in which perceive the world and define our identity. Yet many of today's;
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Modern marketing and advertising deeply influence the way we in which perceive the world and define our identity. Yet many of today's;
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companies communicate with their customers around the world. The increase in the use of social networks and how users communicate with companies on;
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learn many concepts and theories in their foundational courses, but real-world experiences are invaluable to understanding the decision-making;
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apply what they have learned in previous courses to realistic situations from the business world. The authors, a professor of advertising and an;
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Het boek 'Nothing Gets Sold Until the Story Gets Told: Corporate Storytelling for Career Success and Value-Driven Marketing' koop;
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the novice up to speed on the advertising/marketing world and the ideas that underlie it. For the neophyte professional, it describes the;
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the novice up to speed on the advertising/marketing world and the ideas that underlie it. For the neophyte professional, it describes the;
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the changing world of contemporary advertising, and reflects the authors' expertise not just in advertising, but also in the larger field;
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the changing world of contemporary advertising, and reflects the authors' expertise not just in advertising, but also in the larger field;
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Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States;
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effectively communicate in the business world. It champions the importance of weaving together all marketing activities into one clear message and;
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development of programmes both at undergraduate and post-graduate levels within the field of Marketing Communications.;
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Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States;
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This is the first plain-English, 100% practical guide to supercharged digital advertising personalization: what's here, what's next, and;
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of experience in the best advertising agencies in the world, working with some of the biggest brands, they offer a view on how the industry really works;
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Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major;
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The only sport marketing textbook aimed at upper-level and postgraduate courses in sport marketing Sport marketing is a core component;
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The only sport marketing textbook aimed at upper-level and postgraduate courses in sport marketing Sport marketing is a core component;
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communications strategy Includes both recent and classic advertising examples from various parts of the world Demonstrates the centrality of value;
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