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Storynomics: Story-Driven Marketing in the Post-Advertising World

Based on the hottest, most in-demand seminar offered by the legendary story master Robert McKee -- Storynomics translates the lessons;

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Storynomics

Storynomics - Story-Driven Marketing in the Post-Advertising World is a brilliant book that's destined to send shockwaves through the;

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Advertising in MENA Goes Digital

An inside story of local, regional and global advertising in the Middle East. Grounded in empirical research and theories, this book;

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Advertising in MENA Goes Digital

An inside story of local, regional and global advertising in the Middle East. Grounded in empirical research and theories, this book;

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Market Driven Political Advertising

transforming campaigning and communications in political systems around the world. The author illustrates how the use of social, digital and mobile;

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Challenges - Global learning in a globalised world. Advertising and Marketing

Challenges - Global learning in a globalised world. Advertising and Marketing is een boek van Schoeningh Verlag Im;

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Marketing Communications

Marketing Communications, by Rossiter and Bellman, is the definitive new text in the field. It is the only textbook in marketing;

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The Emergence of Modern Marketing

Modern marketing and advertising deeply influence the way we in which perceive the world and define our identity. Yet many of today's;

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The Emergence of Modern Marketing

Modern marketing and advertising deeply influence the way we in which perceive the world and define our identity. Yet many of today's;

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Advanced Digital Marketing Strategies in a Data-Driven Era

companies communicate with their customers around the world. The increase in the use of social networks and how users communicate with companies on;

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Cases in Advertising and Marketing Management

learn many concepts and theories in their foundational courses, but real-world experiences are invaluable to understanding the decision-making;

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Cases in Advertising and Marketing Management

apply what they have learned in previous courses to realistic situations from the business world. The authors, a professor of advertising and an;

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Nothing Gets Sold Until the Story Gets Told: Corporate Storytelling for Career Success and Value-Driven Marketing

Het boek 'Nothing Gets Sold Until the Story Gets Told: Corporate Storytelling for Career Success and Value-Driven Marketing' koop;

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Dictionary of Advertising and Marketing Concepts

the novice up to speed on the advertising/marketing world and the ideas that underlie it. For the neophyte professional, it describes the;

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Dictionary of Advertising and Marketing Concepts

the novice up to speed on the advertising/marketing world and the ideas that underlie it. For the neophyte professional, it describes the;

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Principles of Advertising

the changing world of contemporary advertising, and reflects the authors' expertise not just in advertising, but also in the larger field;

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Principles of Advertising

the changing world of contemporary advertising, and reflects the authors' expertise not just in advertising, but also in the larger field;

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Integrated Advertising, Promotion And Marketing Communications With Mymarketinglab

Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States;

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Integrated Advertising, Promotion, and Marketing Communications, Global Edition

effectively communicate in the business world. It champions the importance of weaving together all marketing activities into one clear message and;

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Advertising

development of programmes both at undergraduate and post-graduate levels within the field of Marketing Communications.;

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Integrated Advertising, Promotion And Marketing Communications

Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States;

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Personalized Digital Advertising

This is the first plain-English, 100% practical guide to supercharged digital advertising personalization: what's here, what's next, and;

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The insiders' guide to advertising

of experience in the best advertising agencies in the world, working with some of the biggest brands, they offer a view on how the industry really works;

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The Fall of Advertising and the Rise of PR

Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major;

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Advanced Theory and Practice in Sport Marketing

The only sport marketing textbook aimed at upper-level and postgraduate courses in sport marketing Sport marketing is a core component;

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Advanced Theory and Practice in Sport Marketing

The only sport marketing textbook aimed at upper-level and postgraduate courses in sport marketing Sport marketing is a core component;

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Global Marketing & Advertising

communications strategy Includes both recent and classic advertising examples from various parts of the world Demonstrates the centrality of value;

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