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Religions as Brands

attractive to 'religious consumers'. More and more, religions are seen as 'brands' that have to be recognizable to their members and the general;

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Religions as Brands

attractive to 'religious consumers'. More and more, religions are seen as 'brands' that have to be recognizable to their members and the general;

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Brands and Cultural Analysis

of important thinkers whose ideas offer insights into various aspects of brands. Brands has chapters on topics such as what brands are, their role;

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Strategy and Management of Industrial Brands

functions of branding: the minimization of risk as perceived by buyers, and the facilitation of the customer company's performance by the supplier;

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Global Brand Management

BRAND MANAGEMENT SYSTEM. Brands can no longer be treated as static constructs created by marketers. Instead, brands need to be understood as;

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Sport Brands

of sport brands, going much further than the sport team and league brands covered in most other books. As well as teams and leagues, the book;

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Sport Brands

of sport brands, going much further than the sport team and league brands covered in most other books. As well as teams and leagues, the book;

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The Future of Brands

In a world of increasing information overload, brands offer us the mea ns to both simplify and enrich our lives. So, as society becomes;

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Marketing Food Brands

consumer goods marketing landscape. The author illustrates the volatile nature of the relationship between the two types of brands as they compete;

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Superbrands Annual

important and highly topical discipline of branding, as well as a greater admiration for the brands themselves.;

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Superbrands Annual

important and highly topical discipline of branding, as well as a greater admiration for the brands themselves.;

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Brands

movement. Danesi shows how consumer products such as cars, perfume and even websites are sold to us through the creation of powerful brand;

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Brands

movement. Danesi shows how consumer products such as cars, perfume and even websites are sold to us through the creation of powerful brand;

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Superbrands Annual

appreciation of the important and highly topical discipline of branding, as well as a greater admiration for the brands themselves. Featured brands;

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Brand Assets

Can a brand qualify as an asset? Intangible assets are by their very nature difficult to value. Much confusion has existed over the;

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Advances in Chinese Brand Management

scholarship undertaken by Chinese, British, European and American scholars. The development and management of brands in China has emerged as an area;

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The World's Greatest Brands

The magic of brands is as old as Coke and as young as Tango. But getting beneath the packaging to understand a brand's winning technique;

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Brands

Branding has emerged as a cornerstone of marketing practice and corporate strategy, as well as a central cultural practice. In this book;

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Brands

Branding has emerged as a cornerstone of marketing practice and corporate strategy, as well as a central cultural practice. In this book;

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Truth About Creating Brands People Love, The

meaning * The truth about brands as corporate profit drivers * The truth about advertising, pricing, segmentation, and more;

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Managing TV Brands with Social Media

. Drawing upon an extensive literature review of the research fields of media brand management, television branding, as well as social media and;

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UNDERSTANDING BRANDS 2ND/ED

various issues concerned with brands, from brand definition and structure, through media planning and packaging, to aspects such as creativity and;

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Superbrands Annual 2015

Analysis - hopes that people will gain a greater understanding and appreciation of the important and highly topical discipline of branding, as well;

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Superbrands Annual

Analysis - hopes that people will gain a greater understanding and appreciation of the important and highly topical discipline of branding, as well;

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Brands

as vital in the business-to-business and utilities sectors, and are increasingly being applied even in non-commercial areas, from charities;

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Asian Brand Strategy

This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive;

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Asian Brand Strategy

This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive;

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